Resource Library
Everything you need to learn about experimentation and personalization
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2016 Testing Toolkit
Toolkit
Report: Online Shopping Trends, Europe
eBook
The Complete Guide to Optimizing Demand Generation
eBook
Thriving in the Era of Personalization: 5 Challenges for Retailers to Overcome
eBook
Infographic: Online Shopping Trends, Europe
Infographic
Optimize Customer Experiences With Online Testing And Continuous Optimization
Whitepaper
2016 Personalization Toolkit
Toolkit
Website Personalization 101: The Essential Elements of Your 1st Campaign
Webinar
How to Personalize Your Homepage for Account Based Marketing
Webinar
The Results are In. How to Get Ahead with A/B Testing.
Webinar
Ecommerce Test Ideation: What to Optimize and Why
Webinar
The Ultimate Guide to Optimizing Your Online Store
eBook
The Optimization Benchmark Report
Whitepaper
Mobile App Optimization: Create an App Users Love
eBook
Prioritize Your Optimization Roadmap
Webinar
Turn More Visitors into Customers
eBook
Test Ideas to Optimize Every Step of the B2B Funnel
Webinar
Join the Optimization Summer Games
Webinar
Make Every Click Count: Maximizing Your Customer Acquisition Budget
Webinar
The One Size Fits All Customer Experience is Dead
Webinar
Let's Get Personal: Unlock the Power of the Personalized Web with Data & Testing
Webinar
Ask the Expert Peep Laja: How To Turn Clicks into Customers
Webinar
The Upside to Cross-Selling: How MVMT Watches Boosted Revenue
Webinar
Don’t Redesign in the Dark: Master the Redesign Process with Customer Insights and Data
Webinar
Thriving on the Journey of Continuous Optimization
Webinar
Optimize Your Web & Mobile Sites with Analytics and A/B Testing
Webinar
How to Turn Your Optimization Team into a Revenue Doubling Machine
Webinar
Tackle Complex Buying Behaviors in Travel & Entertainment
Webinar
How to Find the Most Impactful Areas to Optimize on Your Website
Webinar
Define Testing Goals that Influence Conversion
Webinar
Grow Your Agency with Optimization
eBook
The Inside Scoop on Trulia's Best In-Class Optimization Strategy
Webinar
Secrets of Personalization: How Citrix Cracked the Code on Personalization
Webinar
Tackle Ad Viewability in 2016
Webinar
The Hidden Gold in Your Optimization Program: UserTesting for Better Tests and Bigger Wins
Webinar
Test Your Way into Increased Ad Revenue, Subscriptions and Engagement
Webinar
Mastering the A/B Testing Idea Engine
Webinar
What Does it Mean to Be a Growth Marketer?
Infographic
Unlock Your Testing Potential: Learn how to put the Testing Toolkit into practice.
Webinar
A Practical Guide to Statistics for Online Experiments
eBook
How to Drive Visitors Through the Entire Conversion Funnel
Webinar
Content Experiences that Drive Revenue
Webinar
The Expert Survival Guide to Get Started with Optimization
eBook
Personalization: Strategy Essentials
Webinar
The Guide to Higher-ROI Search Engine Marketing
eBook
How Segmentation Lets You Create Targeted Online Experiences
Webinar
Take Action on Results with Statistics
Webinar
The New Optimizely Stats Engine
Whitepaper
How to Personalize User Experience Based on Segments
Webinar
Guide to App Store Optimization
Infographic
Mobile Walkthrough: From 0 to Experiment
Webinar
The Roadmap to Building a Testing Culture
eBook
Build your Organization’s Optimization Culture
Webinar
Translating Lift to Dollar Value & Tracking Revenue
Webinar
Shopping Cart Best Practices
Webinar
How to Create Solid Hypotheses and Set Up Powerful A/B Tests
Webinar
How Bleacher Report Improved Social Conversions 764%
Video
The Blueprint for Mobile App Optimization
Whitepaper
The Optimized App: A/B Testing Goes Mobile
Infographic
5 Steps to Your First Winning A/B Test
Webinar
The Toolkit for Higher-Performing Email Marketing
eBook
How Code.org Converted 12 Million Additional Sign-Ups
Video
How to Dramatically Improve Response Times with CDN Balancing
Whitepaper
The Guide to a Data-Driven Optimization Strategy
eBook
How Chrome Industries Improved Homepage Conversions
Video
A Guide to Creating Provable ROI in Social Media
eBook
Testing Team Structures: Which One Are You?
Infographic
How New York Public Library Optimized E-Mail Sign-Ups
Video
The Ultimate Guide to Website Optimization for Media Companies
Whitepaper
By the Numbers: How A/B Testing Helps your Business
Infographic