APPNEXUS FOR PUBLISHERS
Automated Guaranteed
Reduce the time it takes to run your buyers’ campaigns with Automated Guaranteed. With features like integrated buyer-seller workflows, campaign automation tools and forecasting analytics, you can coordinate easily with your buyers and serve campaigns.
Clear your work calendar of superfluous tasks
Automated Guaranteed lets you eliminate manual tasks, such as filling out insertion orders, giving you back control of your workday and valuable time to strategize for the long term.
Keep customers up to speed about future inventory
Buyers want to know in advance what inventory they can buy in the future. By using Automated Guaranteed in conjunction with Yieldex Analytics, you can keep your advertising partners in the loop with the most accurately forecasted inventory.
Work directly with your buyers to ensure mutual success
The AppNexus platform offers unrivaled transparency between buyers and sellers. That means you can coordinate in real time with your buyers to increase their brand exposure – as well as improve your own monetization. With your approval, buyers can initiate changes or optimizations to their campaigns, even while they’re up and running.
AppNexus Publisher SSP
Whether you’re a publisher or a mobile developer, you can use our SSP to build your business at whatever scale you require. You can manage and allocate inventory across demand partners and set up direct campaigns and orders. You can also apply audience data to extend the audience reach of your campaigns.
AppNexus Publisher Adserver
The AppNexus Publisher Adserver, a single digital ad delivery platform, empowers publishers to maximize the value of their ad inventory by managing and optimizing their entire business across all demand channels and screens through one unified and independent platform.
AppNexus Yieldex Analytics
AppNexus Yieldex Analytics allows you to manage, forecast, package and price your digital inventory. With it, you’ll be able to boost your revenue across all delivery channels, as well as improve your total yield.
