Thomas Smale

How can companies take ownership of #sustainability? @CBsuite, the Pietro Ferrero Chair in Sustainability at @esmtberlin, shares his framework for companies to integrate environmental concerns into their business models here on @HarvardBiz:http://bit.ly/2ox1La9 

"Premium social" is an emerging #marketing trend that can help brands stand out from the crowd of ads on #socialmedia. @The_Operators' creative director @Benletourneau1 explains how marketers can maximize social media spend with premium social:http://bit.ly/2GKJopB 

How can marketers learn from major brands? By observing their successes and mistakes. Marketing expert @JimJosephExp shares 5 lessons you can learn from big brands to apply to your #marketing plan:http://bit.ly/2Fuixil 

Companies must put customers first, especially in today's digital world, by engaging with them on a personal level. @BusinessTimes explains why personalized interactions across the customer journey is essential, here:http://bit.ly/2F5wGF2 

Consumers are becoming increasingly more comfortable with finalizing purchases on mobile phones, but there is a split between using mobile web and apps. Learn more about mobile e-commerce user trends on @Adweek:http://bit.ly/2EUfFKz 

The odds of #SMSmarketing is in your favor: 90% of text messages get read within 3 minutes of delivery. Digital marketer @jambo_scott shares the top 3 considerations when creating SMS campaigns on @MarketingProfs:http://bit.ly/2CmYeoi 

sucks that didn't make it to @FemtoConf thanks to the storms in Boston. As a one-time deal to attendees who did make it we're offering a big discount to http://www.ltvconf.com  tickets for 2 days only. Use the code "femto" at checkout #femtoconf

Constant content creation is fantastic, but it needs to follow up with promotion to gain readership. Here are 11 tools that will help enhance your content outreach strategy from @sejournal:http://bit.ly/2GziYHx 

Social media can be an effective #B2B lead generation tool by promoting user engagement. If you're looking for #socialmedia marketing ideas, check out @B2Community's list of methods to generate leads:http://bit.ly/2CF7u2D 

Snapchat tests out #ecommerce with their latest collaboration with @Jumpman23, @Shopify, and @getdarkstore. Read more on Snapchat's commercial potential on @socialmedia2day:http://bit.ly/2EKuTpn 

Effective leadership starts with effective communication. For young #entrepreneurs, it's essential to hone your communication skills early in order to build a winning team. @CaveSocial founder @cavejordans shares 5 communication tips on @Inc:http://on.inc.com/2F2Daod 

A picture is worth a thousand words, and that still rings true in today's age of visual marketing. @QuantifiAI shares examples of how @breather, @DestinationBC, and @Wealthsimple use visuals to dominate their industries and attract customers:http://bit.ly/2EKS2bk 

What are the benefits of starting a business in your 20s? 1. The stakes are lower 2. You’re making the most of the time you have 3. Personal growth and maturity I share the details on the advantages of being a young entrepreneur on @Quora:http://bit.ly/2FshMGJ 

Megabrands like Amazon or Apple are often the go-to role models for #startups, but can it be the other way around too? @villainbranding founder @LaurynBennett shares 3 things big brands can learn from up-and-coming companies on @TheMuse:http://muse.cm/2CdJnMU 

Augmented reality (AR) can help with the persistent problem in #B2B sales by filling in the gap between a consumer's expectations and reality. Learn how #AR can be leveraged during the sales process on @Inc:http://on.inc.com/2oq9jvg 

You might be thinking, "Is content marketing worth the effort? Is it even measurable?" Yes and yes. In this blog post, I explore the short and long term rewards of #contentmarketing as well as how track metrics by setting up goals here:http://bit.ly/2ELvZkB 

#Conferences are great for #networking, but how do you select which one to attend among the hundreds that take place? @AllBusiness_com can help you make that decision with this list of 9 conferences every digital #entrepreneur should go to:http://bit.ly/2EItefV 

Long-term business success is achieved by the empowerment of the people who work around you. Creative entrepreneur @PACreates explains how you can transform yourself from CEO to 'chief empowerment officer' here on @Forbes:http://bit.ly/2CA12Kh