The 2017 Product Benchmarks Report comes out today. In it, you can find industry-by-industry benchmarks that will show how average and elite mobile apps perform in key areas of product health such as usage, engagement, and retention. In this sneak . . .
Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO
Grow & Tell
Feb 28 2018
Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO
According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . .
Everything you wanted to know about data science but were afraid to ask
Data
Feb 22 2018
Everything you wanted to know about data science but were afraid to ask
Many of us have come to expect that our favorite retailers, personal finance apps, media outlets, and social media platforms will treat us like individuals, predicting our preferences and anticipating our needs. To deliver these personalized experiences – and avoid . . .
Yardley Ip’s lessons for stand-out PMs and the teams who need them
Product Advice
Feb 15 2018
Yardley Ip’s lessons for stand-out PMs and the teams who need them
Yardley Ip is the General Manager at Trulia, a Zillow Group brand, and co-founder of Women in Product, an organization that supports women builders and leaders in product through mentorship, events, and community-building. She joined us at our Women in . . .
What product managers can learn from stand-up comedians
Innovators
Feb 8 2018
What product managers can learn from stand-up comedians
Alpha Founder & CEO Thor Ernstsson’s career in tech started with a move from Iceland to Alabama, so suffice it to say he’s unafraid of taking risks. From there, he joined the startup scene, where he’s been for the past . . .
We recently discovered a data ingestion issue on the Mixpanel platform that affected a small subset of certain customers’ projects. Affected customers were previously notified via direct email, and they should update their websites to use the new Mixpanel JavaScript . . .
Without user research, product teams can’t distinguish mediocre ideas from great ones
Product
Feb 1 2018
Without user research, product teams can’t distinguish mediocre ideas from great ones
Photo courtesy of WOCinTech Chat “The best ideas look initially like bad ideas” became the startup scene’s version of a proverb after Paul Graham wrote about how he identified billion-dollar startups at Y Combinator. Since its release in 2012, it has . . .
With the right data and communication strategy, companies can keep the focus on customers
Growth
Jan 30 2018
With the right data and communication strategy, companies can keep the focus on customers
By now, most of us have at least heard a synopsis of the 5,000-word blog post written about Google’s failure to innovate. In it, former Google employee Steve Yegge laments that the company has become too obsessed with its competitors and, . . .
We’re bringing our customers deeper user insights with help from our partners
Mixpanel Updates
Jan 24 2018
We’re bringing our customers deeper user insights with help from our partners
Our latest suite of integrations brings data into Mixpanel, making it possible to discover deeper user insights and then take action accordingly. With help from our partners, we’re setting up Mixpanel users to target their marketing efforts, answer more complex questions, . . .
How we redesigned Mixpanel to improve user experience and drive engagement
Grow & Tell
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Mixpanel Updates
Jan 23 2018
How we redesigned Mixpanel to improve user experience and drive engagement
Last year, we came to a realization: we were building and launching products faster than our interface could handle. It was becoming harder for customers to use our product, and it was becoming harder for us to scale. Our customers noticed. . . .
About The Signal
We believe that people, businesses and the world are better off when they understand their data. The Signal showcases those using data to build better products and businesses.Popular Posts
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