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Peter Gerard

Peter Gerard

Avid ice cream maker & occasional film director. GM of Entertainment at @Vimeo. Previously founded Distrify & Accidental Media

Editor of Vimeo Blog
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Go to the profile of Peter Gerard
Peter Gerard in Vimeo Blog
May 30

People hate watching credits. Here’s how to do it right.

When you put videos out in the world, you want them to be seen. And for online videos, you have seconds, maybe just milliseconds, to grab a viewer’s attention and get them to watch — not only the opening moments, but hopefully your…

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Go to the profile of Peter Gerard
Peter Gerard in Vimeo Blog
Sep 2, 2016

Here’s to the best of advertiser-unfriendly videos

Vimeo provides an exclusively ad-free viewing experience for a number of reasons. Some are obvious: it’s annoying to have to sit through a commercial before watching an amazing video. But for filmmakers, perhaps the most important thing is…

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Go to the profile of Peter Gerard
Peter Gerard in Vimeo Blog
Apr 1, 2016

Drive more online video purchases by running a flash sale

It’s been awhile since you first started selling your videos on Vimeo On Demand (VOD). By now, sales may have slowed down a bit. What to do? Consider a tried and true retail trick: the flash sale. It’s one of the best techniques…

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