storeCode (Text): an identifying code representing this place of business, typically assigned by the parentOrganization for use in structured URLs.

Motivation: many sites publish information about stores and other local businesses, where the parent organization for multiple branches assigns numeric or alphanumeric IDs to each branch. Often these are used in URL structures and as record IDs - it would be good to expose such information within schema.org markup.

example URL into Starbucks UK store finder: http://www.starbucks.co.uk/store-locator/search/location/w9%201qf/detail/3047 - here "3047" might be there storeCode of a particular branch of starbucks.

+1

/cc @mfhepp @shankarnat @ajax-als @chaals @scor

From @mfhepp via Skype IM, "storecode is fine for me, no objections."

+1

+1… feels about right.

+1

Thanks all. Here is a slight refinement, based on feedback that we could cover more usecases with a terminology tweak: let's say "branchCode" to cover multi-site organizations that are not stores (e.g. libraries, transport, public sector etc etc.). The meaning remains essentially the same.

So something like ""A short textual code (also called "store code") that uniquely identifies a place of business. The code is typically assigned by the parentOrganization and used in structured URLs."" would address this.

+1

Thanks all. This is queued up and ready to go. For completeness a +1 from @scor would be great, but looks like this should go ahead...

Fixed in http://schema.org/docs/releases.html#v2.2 - thanks all