The Drum
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Is JD.com heading for the west?
Recent news announcements from JD.com about opening offices in Europe prove that the ecommerce giant is gearing up to make its move on the Western …
eCommerceUnsung Heroes - the strategist: Nicole Seah, VML Singapore
The Drum has launched a new series call 'Unsung Heroes', in celebration of the people in the industry who slog hard behind the limelight for brands …
Leo BurnettASA bans deceptive ticket pricing from StubHub, Viagogo and more
StubHub, Viagogo, Seatwave and GET ME IN! are ticketing companies that have been warned by the Advertising Standards Authority (ASA) to stop posting …
Advertising Standards AuthorityAt SXSW, extended reality will call for an end of distance as we know it
Extended Reality (XR) – encompassing the full spectrum of augmented, virtual and mixed reality experiences – has moved beyond novelty.<p>SXSW 2018 will …
Augmented RealityOreo and Shaq are giving away one million candy bars on their collective birthdays
Today (March 6) is National Oreo Day, according to Mondelez, and to celebrate, the cookie brand is teaming up with former NBA star Shaquille O'Neal, …
DessertAd of the Day: Guinness highlights African footballers who have overcome adversity to thrive
Inspiring stories highlight a new campaign for Guinness featuring Africans who have overcome adversities, such as lost limbs and being the only woman …
Sub-Saharan AfricaPenguin opens female authors only bookstore to ‘amplify’ voices
Penguin Random House has partnered with Waterstones to open a pop-up bookstore in East London selling books written only by female authors.<p>The …
BooksAccenture named founding member of Disney’s innovation hub StudioLAB
Accenture has been named founding member and innovation partner of StudioLAB, an initiative helmed by Walt Disney Studios dedicated to reimagining, …
AnimationAgency drafts up clause to help brands break away from wayward influencers
The safety of YouTube as a marketing platform has come into question many times in the last year with some of the site’s most viewed content creators …
Public RelationsMars mulls disproportionately investing ad spend around content that reflects inclusivity and diversity
Mars may start to shift ad spend to “disproportionately invest” against content that it deems to be “diverse and inclusive”, its top UK marketer has …
DisabilityLiveRamp extends IdentityLink offering to TV screens
Axciom-owned LiveRamp kicked off its annual RampUp conference this week where it announced it was extending its cross-screen targeted advertising …
AdTechUefa marketing chief on how to be a winner for brands as well as football fans
Grabbing the attention of millennials can be a demanding task when it comes to capturing the eyes of football fans on social media, especially when …
SoccerAs International Women's Day approaches, should we be exclusive in inclusivity?
There’s a new addition to the Bloomsbury set: Albright – Britain’s first women-only private members club.<p>Named in honour of America’s first female …
FeminismCentury 21 rebrands to combat complacency in the real estate market
Century 21 Real Estate has unveiled a rebranding campaign that represents a complete overhaul and one that aims to combat complacency and mediocrity …
Real EstateFCB Inferno on redesigning the humble pack of playing cards with badass queens
FCB Inferno has devised a new card game in which queens trump kings. Naturally, the creative agency designed a bespoke pack of cards to commemorate …
Graphic DesignUK Top Shazamed Ads: Boots wants you to show your mum you know them this Mother's Day
1<p>Feel It Still<p><b>Artist:</b> Portugal. The Man<p><b>Brand:</b> Haven Holidays<p><b>Campaign:</b> A Breath Of Fresh Air<p><b>Agency:</b> Iris<p>2<p>Eml Ritual<p><b>Artist:</b> The Chemical Brothers<p><b>Brand:</b> …
Saatchi & SaatchiFormer Tatler UK editor Kate Reardon takes over Luxx at The Times
The Times has appointed former Tatler UK editor Kate Reardon as editor-in-chief of its glossy magazine, Luxx, with incumbent Jeremy Langmead moving …
C-suite LeadershipMessi and friends kick paintballs to mark Pepsi’s Champions League partnership
Pepsi has rolled out a global marketing campaign celebrating its sponsorship of the Uefa Champions League, in which top players like Leo Messi, …
SoccerMarc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50%
Procter & Gamble's (P&G) top marketer Marc Pritchard has said the brand is seeking to slash the money it spends on "wasted media" by 50%, having …
Procter & GamblePowered by primary colors, The Culture Series, supported by W+K, celebrates expression
When Jeredon O’Conner was searching for a theme for the third edition of The Culture Series, it took awhile for him to land on an idea, due to the …
MenstruationFormer client Jenny Burns takes CEO role at KBS Albion
KBS Albion has hired former client Jenny Burns to the position of chief executive.<p>Burns replaces Paul Jakimciw in the role after he left at the close …
Emerging TechnologyAdvertisers should be offered 100% viewability says Isba as it unveils fresh digital standard
The Incorporated Society of British Advertisers (Isba) has launched a new viewability standard, calling for brands to be given the facility to buy …
Digital AdvertisingJames Pitaro named as new ESPN president
ESPN has named James Pitaro, formerly chairman of Disney Consumer Products and Interactive Media, as its new president and co-chair of Disney Media …
Media IndustryBrewDog takes aim at gendered marketing with the ironic launch of Pink IPA
BrewDog has launched a beer brand for women – but rather than being nothing more than an offensive palette swap to cynically attract female …
FeminismRoyal Navy spins the notion of 'a woman's place' in latest recruitment drive
The Royal Navy is doubling down on its latest recruitment drive by sharing the stories of two of its newest recruits, including Louise, who …
MilitaryHuffPost UK taps former BuzzFeed head of news curation, Andy Dangerfield
HuffPost has bolstered its senior news team with the appointment of former BuzzFeed alumni, Andy Dangerfield.<p>Dangerfield was recently offered …
MarketingTourism Australia launches online video series to capitalise on Dundee success
Tourism Australia has launched a series of online videos as part of its $36m marketing campaign to drive US travellers to Australia.<p>The Why Australia …
AustraliaBreakaway cyber security conference planned amid gender bias controversy
A paucity of female speakers at a Dell-run cyber-security conference has prompted participants from Facebook and Alphabet to form their own breakaway …
CybersecurityFacebook reels in ex BuzzFeed Pinterest leaders in video push
Facebook is sourcing outside talent to fast track its ambitions in video with the recruitment of the former head of BuzzFeed Studios to lead its …
Kim KardashianFuture of design
Fresh ideas and new talent drives the industry to push boundaries and create work that sticks in minds for years to come. That is why The Drum Design …
Graphic Design