This guide is intended for publishers who want to monetize an iOS app with AdMob and aren't using Firebase. If you plan to include Firebase in your app (or you're considering it), see the AdMob with Firebase version of this guide instead.
Integrating the Google Mobile Ads SDK into an app is the first step toward displaying AdMob ads and earning revenue. Once that's done, you can choose an ad format (such as native or rewarded video) and get a detailed set of steps for implementing it.
No two developers have the same level of experience, so we've added occasional notes like this one for those who are new to AdMob. If you're an expert, feel free to skip them.
Prerequisites
- Use Xcode 7.0 or higher
- Target iOS 6.0 or higher
- Recommended: create an AdMob account and register an app.
Import the Mobile Ads SDK
CocoaPods (preferred)
The simplest way to import the SDK into an iOS project is with CocoaPods. Open your project's Podfile and add this line to your app's target:
pod 'Google-Mobile-Ads-SDK'
Then from the command line run:
pod install --repo-update
If you're new to CocoaPods, see their official documentation for info on how to create and use Podfiles.
Manual download
You can also download a copy of the SDK framework directly from AdMob, unzip the file, and import the framework into your project in Xcode.
Initialize mobile ads
Before loading ads, apps should initialize the Mobile Ads SDK by calling the
configureWithApplicationID:
class method in
GADMobileAds,
and passing it
their AdMob App ID. This only needs to be done once, ideally at app launch. You
can find the App ID for your
app in the AdMob UI.
Here's an example of how to call the configureWithApplicationID: method in
your AppDelegate:
Example AppDelegate.m (excerpt)
Swift
import GoogleMobileAds
…
@UIApplicationMain
class AppDelegate: UIResponder, UIApplicationDelegate {
var window: UIWindow?
func application(_ application: UIApplication,
didFinishLaunchingWithOptions launchOptions: [UIApplicationLaunchOptionsKey: Any]?) -> Bool {
// Initialize the Google Mobile Ads SDK.
// Sample AdMob app ID: ca-app-pub-3940256099942544~1458002511
GADMobileAds.configure(withApplicationID: "YOUR_ADMOB_APP_ID")
return true
}
}
Objective-C
@import GoogleMobileAds;
…
@implementation AppDelegate
- (BOOL)application:(UIApplication *)application
didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
// Initialize Google Mobile Ads SDK
// Sample AdMob app ID: ca-app-pub-3940256099942544~1458002511
[GADMobileAds configureWithApplicationID:@"YOUR_ADMOB_APP_ID"];
return YES;
}
@end
If you haven't created an AdMob
account or registered an
app yet, now's a great time
to do so. If you're just looking to experiment with the SDK in a Hello World
app, though, you can use this App ID to initialize the SDK:
ca-app-pub-3940256099942544~1458002511.
Choose an ad format
The Mobile Ads SDK is now imported and initialized, and you're ready to implement an ad. AdMob offers a number of different ad formats, so you can choose the one that best fits your app's user experience.
Banner
Banner ads are rectangular image or text ads that occupy a spot within an app's layout. They stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time. If you're new to mobile advertising, they're a great place to start.
Interstitial
Interstitials are full-screen ads that cover the interface of an app until closed by the user. They're best used at natural pauses in the flow of an app's execution, such as in between levels of a game or just after completing a task.
Native
Native is a component-based ad format that gives you the freedom to customize the way assets like headlines and calls to action are presented in their apps. By choosing fonts, colors, and other details for yourself, you can create natural, unobtrusive ad presentations that can add to a rich user experience.
AdMob offers two different ways to implement native ads: Native Ads Express and Native Ads Advanced. Native Ads Express has been designed to make getting on board with native ads as easy as possible, and it's a great choice if you are new to the format. Native Ads Advanced has been designed to maximize the amount of freedom you have in creating your presentations. It's currently in a closed beta with a limited group of publishers.
Implement Native Ads Express Implement Native Ads Advanced
Rewarded Video
Rewarded video ads are full screen video ads that users have the option of watching in full in exchange for in-app rewards.
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