Cloudinary Blog

Archive for 2016
How various image formats compress one-pixel images

A couple of months ago while taking a break from implementing cool new features like q_auto and g_auto, I was joking in our team chat about how well various image formats “compress” one-pixel images. In response, Orly — who runs the blog — asked me if I’d write a post about single-pixel images. I said: "Sure, why not. But it will be a very short blog post. After all, there’s not much you can say about a single pixel."

Looks like I was wrong. Very wrong.

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New interactive web development demo with code samples
Developing a great website and maintaining it can be a challenging and time-consuming task, even for the most talented developer. You need to meet graphic design requirements for any device according to the latest design trends, and constantly find ways to optimize your website performance, for any browser. 
We can save you a lot of time and effort. Cloudinary takes care of the entire image management pipeline: image upload, a rich set of manipulation and optimization capabilities, cloud storage, administration and super-fast CDN delivery. 
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Optimize your website and app for maximum user engagement
Patience is not a virtue for website visitors and online shoppers. Every fraction of a second counts when it comes to keeping – or losing – a visitor to your website.  
 
Loading time is a major contributing factor to page abandonment, according to an infographic on the Kissmetrics blog using statistics from Akamai and Gomez. Because the average web visitor has no patience for a page that takes too long to load, abandonment increases as a percentage with every second of load time. Nearly 40 percent of users will abandon a page after 10 seconds, the blog noted. Mobile Internet users probably experience the most frustration with this issue –  73 percent noted that they’ve encountered a website that was too slow to load. 
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Is your website offering the best user experience?
 
The most common frustrations voiced by people when visiting a website are the time it takes for pages to load and the amount of bandwidth some sites eat from their monthly mobile plans. 
 
What these users might not realize is that, in many cases, the culprit is the same: website image performance. Ensuring images are optimized is particularly important to businesses who manage these sites since they account for the majority of the downloaded bytes on a web page, and can slow down load times considerably. 
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Improve your site with content personalization & A/B testing

Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted that 87 percent of companies have seen a lift of at least 5 percent in their most important metrics as a result of personalization. 
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Dynamic ZIP files generation with a single line of code

As a developer, you want to allow your users to download multiple files in a single click. An easy way to download multiple files and share them is to generate a ZIP file. When images are involved, you may also want to normalize the original images before including them in the ZIP file, by scaling them down to the same maximum resolution or converting them to the same format.

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How mindbodygreen reduce costs & save development time

mindbodygreen is a digital media brand dedicated to health and wellness. The company’s website bring together leaders in the wellness world, best-selling authors, fitness experts, trusted healers, pioneering doctors, top chefs, celebrities and top-tier journalists to provide readers fresh, expert content and tools to help them live healthy, happy lives. The company was founded in 2009 and is headquartered in Brooklyn, N.Y. 
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Why JPEG is like a photocopier (generation loss)

If you make a copy of a copy of a copy, the quality will deteriorate with every ‘generation’. This problem is called ‘generation loss’. It is not difficult to understand why this happens with actual copier machines. Scanning and printing are not perfect, being based on noisy sensors and physical paper and ink, and the resulting noise will tend to accumulate.

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Apply conditions to dynamically manipulate images.

It's great to have the capability to manipulate images on the fly by using dynamic URLs to customize the images to fit the graphic design of your site or mobile application. However, what if you want to manipulate an image depending on a specific image characteristic (like its width or aspect ratio) or its contents (does it contain a face?). What you need is a way to apply a transformation to an image only if a specific condition is met. Take for example a situation where you have allocated space on your page for a user uploaded image with a width and height of 200 pixels. Furthermore, if the image contains a face you would like to zoom in and focus on the face itself, otherwise you would like to fit the entire image into the available space:

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Moviepilot focus on core business and reduce costs
 
Moviepilot Inc. is a media company that hosts a website and social publishing platform designed to bring together movie and TV fans, and help studios trigger, fuel and amplify positive conversations about entertainment topics. The site invites fans to create content, such as writing articles and producing videos, which are then curated on the site and distributed to more than 30 million fans worldwide. The site boasts more than 20 million unique visitors per month, with 87 percent of visitors accessing the site on mobile devices. The company is headquartered in Venice Beach, Calif., and has an office Berlin, Germany, where it was originally founded.
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Powerful facial detection for image manipulation

Many of the photos displayed on the internet these days are of people. If your website or mobile application displays photos that include people, you will want to make sure that their faces are included in the delivered images when cropping and manipulating them to fit your graphic design and responsive layout. You may even want to further manipulate an image according to the faces present, for example, adding a harlequin mask overlay on all of their eyes, where each mask is adjusted to the correct size and orientation (although not a typical use case, it's a cool example of using advanced facial attribute detection):

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Painless image and video manipulation with JavaScript

Cloudinary’s JavaScript library accelerates web development by providing automated image manipulation and management with a few lines of code. The newly released version streamlines the library by providing a much requested jQuery-free core library. At the same time it is fully backward compatible with previous versions. The new library is further enhanced with classes and a chainable API, making the implementation of Cloudinary functionality in your application easier (and more enjoyable!).

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Using error reports to identify image delivery issues

If you have a web site or mobile application, chances are you need to deliver a lot of media resources, especially images, to your users. How would you know if all your images were delivered correctly to your users and if there were no broken images displayed on your website? Maybe you build image URLs based on a certain naming convention and you end up with URLs that point to non-existing images, which result in HTTP status errors and broken images? Maybe search engines like Google have indexed the URLs of your images that were subsequently deleted or modified, and these URLs now generate errors when accessed?

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Apartment List speed us development and scale rapidly
Apartment List is one of the fastest-growing online rental marketplaces in the world, helping its users with everything from searching for a new apartment to handling applications and payments. The company’s Webby-award winning site draws more than 2.5 million monthly visits, with mobile accounting for 70 percent of traffic. In 2014, Apartment List introduced top-rated iOS app. It was named the #3 fastest growing company in the San Francisco Bay Area.
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Introducing responsive image breakpoints solutions

The number of different devices available and their potential screen resolutions keep increasing, and to support this wide range of resolutions and devices, responsive website design is now the standard. A website's markup must adapt itself to look perfect on all the different devices and in various resolutions, pixel densities and mobile device orientations. Managing, manipulating and delivering images, is one of the main challenges of responsive design that web developers face.

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Different methods to deliver your images via HTTPS

Are you delivering your site via HTTPS or considering it? You're not alone - in 2015 the number of sites running on HTTPS almost doubled. Both consumers and web developers are now much more aware of the value of the humble green lock displayed in the address bar. The benefits of using HTTPS extend beyond the customer’s safety, to SEO boosts, and advanced functionalities that are only available when delivering via HTTPS, such as HTTP/2 and WebRTC.

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How to get media to load faster on your website

By Kasia Kramnik
Tips and tricks to help your website's media load faster

This is a guest post by Kasia Kramnik, Content Marketing Manager at Netguru, a full stack development house and one of Cloudinary's Consulting partners.

Take a look at your website. Are you happy with the way it looks? I bet you are, and that’s really awesome. Keep in mind though, there is one thing you can’t actually see, but you need to experience: the load speed. Sometimes the most important element is invisible to the eye. In this article you’ll find tips on perfecting the invisible as well: loading your site and media with visibly better results.

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