personalization
Acquia Lift Datasheet
Deliver Contextualized Experiences Digital marketing and demand generation teams are seeking competitive advantage through real-time, insight-driven interactions with their customers. Acquia Lift builds a high definition profile of your visitors’ interests and behavior—whether... Read more
Personalization: Ways to Win at the Big Bet
Marketers, content technologists, vendors, analysts; we have all been talking about personalization for over a decade. The benefits are very attractive, the opportunity to cut through the noise and really connect with your audience. Scarred by all the stories of personalization gone bad, those... Watch now
Digital Personalization 101
The history of advertising involves sharp-dressed men—like Don Draper—telling customers what to think about their brands and products. They owned the message, the image, and ultimately influenced consumer opinion. Fast-forward to today: Digital reigns supreme and customers now own the conversation.
The Future of Digital Marketing is Context-Driven
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. Connecting and engaging with your customers is more important than ever before, and greeting them with a uniquely crafted experience is no longer just the dream of... Watch now
Personalization for Higher Education Websites: Start Small and Think Big
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. The vast majority of today’s University websites still provide the same static experience to every visitor. Learn how personalized experiences can drive better... Watch now
Test for Success: A Digital Marketer’s Guide to Personalization
In today’s marketing world, buzzwords like automation, user experience, and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. In this eBook, we show you how to take your... Read more
Personalization How-To: Driving Conversion with Acquia Lift
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5. Today’s digital marketers and site owners are being asked to do more with less to engage customers, segment their audiences, and improve conversion rates across all... Watch now
Acquia Lift: Personalization in Drupal
The days of “one-size-fits-all” marketing are over, and hyper-personalization is the new norm. Digital marketers and site owners are being asked to do more with less to engage customers, segment their audience, and offer highly tailored content. Today’s sophisticated consumers, thanks to... Read more
Can Your CMS Handle Success?
CMS Selection Guide: High Tech Edition With mobile and digital becoming the center of the marketing experience, responsive design and personalization shouldn’t be afterthoughts; they should be the only thought. Being able to tailor content and differentiate web design based on the... Read more