APPNEXUS FOR PUBLISHERS
Maximize monetization by selling every impression at top dollar
Leverage the industry’s most trusted, transparent enterprise platform to optimize revenue, maximize yield, and command top dollar.
Buyers and sellers choose to work with AppNexus’ platform as one, holistic solution to meet their business needs. If you’re a publisher, our real-time decisioning platform lets you maximize monetization to its fullest potential, so you command top dollar for each impression you sell, and increase your total yield through best-in-class forecasting. No matter how comprehensive and leading edge our technology, it’s easy to get started.
AppNexus Publisher SSP
Whether you’re a publisher or a mobile developer, you can use our SSP to build your business at whatever scale you require. You can manage and allocate inventory across demand partners and set up direct campaigns and orders. You can also apply audience data to extend the audience reach of your campaigns.
AppNexus Publisher Adserver
The AppNexus Publisher Adserver, a single digital ad delivery platform, empowers publishers to realize the value of their ad inventory by managing and optimizing it across all demand channels and screens through one unified and independent platform.
AppNexus Yieldex Analytics
AppNexus Yieldex Analytics allows you to manage, forecast, package and price your digital inventory. With it, you’ll be able to boost your revenue across all delivery channels, as well as improve your total yield.
AppNexus Audience Extension
AppNexus Audience Extension helps you leverage your own unique data assets to extend your advertisers’ reach into third-party inventory from all over the web.
