Digital foundation for personalized marketing

Your marketing deserves more than digital duct tape. See how a unified digital foundation can give you a competitive edge. Read The Blueprint Redefined ›

Digital success starts with a sound foundation.

You’ve been putting it off — but you know that building a powerful, secure, and scalable digital foundation is central to creating the best customer experience. And it is just what you need to do to grow your business today and prepare it for the future.

Adobe and Microsoft can get your started with the right web foundation ›

Multiple challenges. One solution.

It takes a strong, unified digital platform to create the kinds of engaging experiences that deepen customer relationships. But the way you work now — piecing together old solutions that don’t work and play well together — makes it difficult, if not impossible.

Volkswagen wanted to change the way they were working and deliver a consistent experience across multiple channels. See how they consolidated numerous websites around the world and developed deeper, more emotional connections with their customers.

Fast tools for quick thinkers.

The more intuitive your tools, the more quickly you can get your content to market and learn what’s working and what isn’t. Don’t invest in complicated solutions that make you dependent on IT expertise. You need intuitive and streamlined workflows that allow your creative and marketing teams to easily find the assets and customer insights they need, and deliver relevant digital experiences.

Adobe can help. Adobe Experience Manager is the leading digital experience management solution that lets you create amazing interactions across channels, including web, mobile, physical and more. Together with Adobe Analytics, you can find insights and then optimize experiences with the advanced personalization capabilities of Adobe Target.

Learn about Analytics ›

Learn about Target ›

Foundations are all about getting the right support.

You have big ideas to reach your customers in new and personal ways. But bringing those ideas to life takes time and resources. What you need is a solution that lets you focus on building customer relationships, instead of worrying about technology challenges.

Adobe can help. Managed Services with Adobe Experience Manager makes building your digital foundation faster and easier by handling the time-consuming challenges of upgrades, patching, scaling, backup, and testing. It’s just what you need to free up your IT team while keeping data secure and making customer interactions more meaningful.

Adobe Marketing Cloud now has an Azure lining.

Build a stronger web experience foundation with Adobe running on the Microsoft Azure cloud platform.

Learn about Adobe & Microsoft partnership ›

Create. Measure. Optimize. Amaze. Repeat.

You want to provide engaging experiences across the whole customer journey and regardless of the touchpoint. To do this, you need to be able to create, measure and optimize customer interaction in real time. Only a set of unified tools, sharing data and workflows in order to discover and act upon new business opptunities can enable your business to grow and improve your bottom line.

Why Adobe.

Adobe’s digital foundation puts you in complete control, with a unified set of products that work perfectly together. Since our solutions are built on one platform, they share data and workflows effortlessly — which saves you time, hassles, and resources. With the most comprehensive set of products at your fingertips, you can create amazing customer experiences.

Customers want personalized and engaging experiences. Special and timely offers. In stores and online. To connect more deeply with your customers, read The New Content Frontier.