Prebid.js Releases Outstream Video Support
Late last year, Prebid.js took an important first step beyond traditional display advertising formats with a release of formal support for instream video. Today, Prebid. »
Introducing Flash-less viewability measurement on IE11
At AppNexus, our mission is to build a better internet. We are pleased to announce that we have built a flash-less viewability measurement technology for Internet »
Introducing viewability measurement using Intersection Observer API
We are pleased to announce that our viewability measurement now uses the Intersection Observer API to measure viewability in certain web browsers. Impressions served on Chrome »
New, More Powerful Key/Value Targeting
If you sell inventory on a direct basis, you'll want to hear more about the new Key Value Targeting feature set that is now released and »
Optimization gets better with AppNexus Engineered Features!
Good news for both buyers and sellers everywhere. AppNexus platform is making optimization much easier for buyers to get better results and reduce optimization effort. We »
AST Toolkit: A Publisher's New Best Friend
If you're a publisher that monetizes through advertising, you need tools to know more about the ads showing up on your site. You may want to »
It's Here: Fixed Price Deals
Support for fixed price deals has been one of the most commonly requested features for our Deals product for some time. While we are working on »
An Update on Deals
It's been a while since we had a post on our deals functionality, so I think it's time for an update. We've been spending quite a »
Rapid, Reliable Creative Previewing
Creative setup and preview is a core part of our Console product. A creative gets previewed in Console approximately every 14 seconds. Previewing creatives is a »
Viewability Now in Our Mobile SDK
If you're a Publisher using our Mobile SDK, or a mobile buyer, then you have a reason to cheer. We're pleased to announce that the viewability »
Speeding Up Ad Quality Screens
The Ad Quality screen provides publishers with ultimate control over the types of ads they allow on their site. At AppNexus, one of our core values »
Target All Deals and Deal Exclusions
For brand spend, the buyer often uses a deal to meet the specific targeting needs of an advertiser, and a single campaign targeting an individual deal »
Kick off the New Year with Engaging Videos on Mobile
If you are a publisher with a mobile application, an advertiser with video advertising budgets, or just someone looking to enter the world of video advertising, »
First Open Header Bidding Solution for Video Now Available on Prebid.js
At its core, Prebid.js has always worked towards achieving a few simple goals: providing publishers with fair and transparent access to demand; improving monetization by »
Continued Improvements in Localization
Part of the complexity of building a world-class global tech platform is making every user, from Tokyo to London to San Francisco, feel at home while »
Daily Forecasting Data for Adserver Clients
Clients using the AppNexus Publisher Adserver can now easily access a daily breakdown of forecasting data for their line items in Console. Because both total supply »
Get Your Logs Streaming
For the past year, we’ve been working with clients to test our new streaming log level data, and we’re now ready to make this »
Making Mobile Apps Simple
Approximately 35% of the inventory available on our global platform comes from apps instead of websites. That’s over a third of the opportunities to reach »
Upgrades to Carrier Targeting and Device & Carrier Analytics
Some good news for mobile enthusiasts, we recently made two upgrades that will make it easier for both buyers and sellers to deal with mobile inventory. »
Announcing new updates to Advanced Deal Metrics
About a month ago we released Advanced Deal Metrics, a fast and in-workflow report to help buyers & sellers increase delivery on their deals. This feature »