Today we launch a new feature on StatCounter – Paid Traffic. If you use paid advertising services such as Google Adwords or Bing Ads to promote your website, this new stat will give you an overview of the traffic you are receiving from your advertising spend.
Paid clicks (i.e. clicks to your site from pay-per-click advertising) are grouped together by IP address. The IP address which has generated the largest number of paid clicks to your site is placed at the top.
Let’s take a closer look at the available information using the above example.
- Icons: On the left hand side you will see icons representing the browser, operating system and country of the visitor. In this case, the paid clicks were from a US visitor using the Safari browser and iOS operating system.
- Paid Clicks and Page Views: In this case there are the same number (108) of paid clicks and page views from the IP Address. This means that each time the visitor clicked an advert for your site, they arrived at your site but then did not explore any further pages. This could be an indication of a poor landing page i.e. the initial page your visitor saw did not attract them to visit any further pages of your site.
- Visit Time: For visitors who have explored further than the initial landing page, this column will show the average visit time over all of their paid visits to your site.
Detailed View
Clicking on the plus icon: 
gives you a detailed breakdown of each click:
This shows that all 5 clicks came from Google, and all 5 were for the exact same search; ‘lock smith’. Note that 4 of the paid clicks resulted in only 1 page view each. This may indicate that the user visited your site but then decided to ‘bounce’ and immediately leave your site (rather then exploring more pages) and click on some other Google results instead.
From here, you can continue to drill down on the IP Address by clicking on the magnifier icon: 
where you can get a more detailed view on the exact timestamps of each hit as well as the other pages the visitor navigated to on your site.
Click Fraud
StatCounter is often used to identify instances of Click Fraud. We hope that the new Paid Traffic stat will make click fraud detection even easier for our members. For example, high numbers of paid clicks from a single IP address could indicate click fraud, especially if the visitor only ever visits the initial landing page of your site.
NOTE: Click Fraud occurs when individuals or automated computers click on a PPC ad without having any interest in the product/service advertised. Click Fraud is performed, instead, simply to generate a cost for the advertiser (without any chance of making a sale) and consume the advertiser’s budget.
Conclusion
We hope that this new stat gives our members a quick and easy way to review the return they are getting for their spend on Google Adwords and Bing Ads.
Please let us know your thoughts on this new feature. How are you using this stat? Can we improve it? What other ad networks would you like us to include? Any other questions or comments? Please post below.
Hi,
Does this set up automatically or what do I have to do to link it to my adwords account?
It is automatic.
Thanks
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people,
me non lam gi next to receive giao info better
This is great stuff. My spending on adverts has long needed to be sorted out like this.
Thanks
NJS
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people
Great new feature! Looking forward to my next campaign now that I can truly see that people have been visiting…
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people,
me non lam gi next to receive giao info better
I’m not paying for an ad campaign of any sort. I have no paid advertising to promote my site.
However, this new feature lists a number of Adsense ads that were hosted on my web site.
I suppose there are some bugs to be worked out?
Hi Jim,
Thanks for the feedback – I’ve sent you an email to get more info about this.
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new
Great feature for me to view my adwords and ad ..
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people,
me non lam gi next to receive giao info better
Nice .. Great new feature!
Thanks
Great , Its a very nice feature, really will be useful (पीएनआर स्थिति की जाँच)
Thanks very much
Great addition to have at our disposal, really appreciate the new stats. I realize it’s brand new, however once it’s stable it would be nice to have the ability to sort these results… chronologically for example to gauge how campaign changes might be affecting click traffic, etc. Just my initial 2 cents… great job though nonetheless! Thank you very much for the new feature!!
Hey guys another great feature added it it will come in very handy for my business when using pay per click.
I also like the time feature showing how long a user spends after clicking the page ad.
http://goodbookproduct.com/
Great new feature! Thanks!
Yeah! Next up, funnels and conversions? 🙂
http://goodbookproduct.com/
This is a great feature, although I have no paid advertising to promote my site. I like statcounter for the details of statistics and keeping stable all these years. Cheer!
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people,
me non lam gi next to receive giao info better
Nice Thx Admin,
I like
StatCounter
me much like feature this new, me hope would as a changing the value Sort classes of me up extents cao the new, tiny mong of the Program would not support and improved Thiện better, for you can not until with all the people
We hope Statcounter will add a feature that will track conversions in the future. We will be most willing to pay for it. Anyway, cheers for the new Paid Traffic feature.
Thanks for your feedback. I’ve sent you a follow-up email in relation to conversion tracking. The filter feature http://blog.statcounter.com/2013/01/new-feature-filter/ is a powerful way to view the traffic that is and is not leading to converting traffic.
Are you sure about your Click Fraud détection ? this is just an IP control ?
I’m sorry – I don’t understand your question. This stat will help you to identify any click fraud that is happening on your site.
Hey guys another great feature added it it will come in very handy for my business when using pay per click.
I also like the time feature showing how long a user spends after clicking the page ad.
How to subscribe to paid traffic?
Great feature and post. Thanks for the hard work and making our life a notch easier.
Awesome feature! I think my work load just got decreased substantially. I have waiting for a long time for such super useful add-on.
Very informative post! How I get this traffic?
the feature I was looking for, thanks for adding it free of cost , I have a suggestion for you to add Chitika,infolinks if possible
I am not fond of paid traffic. I will stick with my free promotion.
Thank You
Paid Traffic very good serv…
Thanks
Nice Great new feature …
Statcounter just keeps getting better and better.
I’ve used SC for many, many years and seen the development leading to where they are today, great stuff, keep up the good work.
Nice new feature! but limited to adsense and bing only ?
It seems this feature is not working for us. It might be my lack of knowledge of using your software. I just followed your instruction on this blog.
I Joined StatCounter on July 19. Since then my Google Adwords is indicating a total of 187 paid clicks. When I use your New Feature;Paid Traffic, it shows only 3 paid traffics IP 68.189.116.158 Operating System: Win7
which I think it is actually your IP number.
According to Google adwords just today I had six paid clicks.
I would really appreciate it if you would respond. Thank a lot
I’m getting some of these links and visits showing in my log, but I do not use any kind of paid advertisements for my site.
Great new feature! Looking forward to my next campaign now that I can truly see that people have been visiting… Thanxx statecounter
Love this new feature!!! Statcounter doing great jobs FREE for us. I am using this service from long time back. Wonderful service. Paid Traffic also a good service.
Thanks to all developers.
Love this new feature!!! Statcounter doing great jobs FREE for us. I am using this service from long time back. Wonderful service. Paid Traffic also a good service.
Thanks to all developers.
This is a very nice system for counting hit. I am regular use it for may web. Paid Traffic also a good service.
Thanks for new feature.
Why is it different results with hosting service provider?
Great new feature! It might be my lack of knowledge of using your software. I just followed your instruction on this blog.
Thanks !!!
Thanks for adding another useful feature to your great service.
Very useful feature. Thanks!
Nice new feature!
I am not fond of paid traffic. I will stick with my free promotion.
Excellent new addition to your tool.
Congrats on your new great feature. Keep up with the good work guys.
Be as it may your idea for creating such a feature is excellent.
be in this its very difficult well i in deliver this to all
Wow folks, you always come with these new features!!! Like you a lot and will recommend your service to my friends!!!
Using this feature I see that my top IP address had 18 paid clicks, however when I download the logs I see that only 2 out of the 18 clicks are flagged as Type->Paid. Which one is correct, why the discrepancy?
Any update on this discrepancy?
i used this ilike it
Excellent update, a great way to measure your pay per click advertising. Thanks for the additional updates to this already excellent free product.
Been using you guys for years and once again you guys have delivered. Thankyou.
Wow folks, you always come with these new features!!! Like you a lot and will recommend your service to my friends!!!
Sounds great!
A good way to find out what IP’s are messing up an ad campagne.
good work
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Thanks StatCounter…!!! I used it on every my sites.
Looking at your comments approval policy I could not understand how can a people’s favorite platform ignores to show real statistical comments from the time line. Quality comments don’t come from IPs you prefer but from a real person with real feelings on the issue. If you really want to get into hearts of all the users, then adopt the policy to appreciate nice comments in relation to waiving comment’s quality from preferred IPs.
Good stat counter.. thank you bro..