HOOTSUITE FOR HIGHER EDUCATION
A unified social media platform for higher education
Find out how leading colleges and universities use social media to drive enrollment, boost student engagement, and raise new funds.
Safeguard your brand with a unified strategy and a single voice
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Increase student enrollment
Strengthen your brand and attract top talent by providing a consistent messaging tailored for each social platform and audience.
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Speak with a single voice
Align departmental objectives and social strategy across campuses with connected workflows and streamlined communications.
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Safeguard your reputation
Protect your brand with permissions, approvals, and a common content library to prevent errors—and off-brand content.
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Track the social conversation
Measure social sentiment around your school. Act on opportunities (and challenges) quickly. Get real-time social analytics across teams.
Before Hootsuite, our student services communication process was ad hoc—every day we’d be checking social and emails would be sent if it was urgent. Now, the process is streamlined because I have the ability to assign inquiries to any department with Hootsuite.
Revolutionize the student journey through social media
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Attract top talent
Increase enrollment applications by listening for, and engaging with, prospects who are researching their post-secondary options. -
Engage students
Fuel campus spirit and improve involvement by engaging with students where they are—on mobile social platforms. -
Involve alumni
Encourage donations—and lifelong participation—by keeping alumni connected to their alma mater through social media.
Social media and higher education—by the numbers
- 3/4
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of the class of 2015 used social media in deciding where to enroll.
Source: iacac.org - $10,000+
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raised by 43% of universities from social media, up from 33% in 2013.
Source: case.org
- 57%
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of colleges and universities use social media to raise money from donors.
Source: case.org - 58%
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of college presidents use Facebook to engage with students. 55% use Twitter.
Source: UMass Dartmouth 2014
Unify crisis management through social media
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Monitor student comments on multiple networks to quickly detect trends and potential issues before they escalate.
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Assign messages to appropriate team members or departments for rapid action and a fully integrated response.
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Post essential updates and answer questions across several social media networks—quickly and accurately.
