By: Tobias Vogels (@tobiasvogels), Mobile Developer Evangelist
We conducted a webinar to highlight recently released features and how to get the most out of the new Flurry platform. Check out the video below to see how you can leverage the New Flurry to get actionable insights and grow your app. The recording includes an update on our transition plans, an overview of recently added features, a hands-on demo of the new platform by Product Director Brad Jones, and a Q&A session. Thanks to everyone that joined!
Teen Mobile Usage Pushes Media Consumption in Apps to over 2 Hrs/Day
By: Simon Khalaf, SVP, Yahoo
Last August, in Flurry’s app usage report, we declared that “Content is King: Again.” That report showed U.S. users’ time spent consuming media in apps had grown from 46 mins/day in 2014 to 96 mins/day in 2015, a whopping 108% year-over-year increase. Curious to clock this year’s usage, we ran the numbers again and found that time spent consuming media in apps posted another 38.5% year-over-year gain between 2015 and 2016. The average U.S. consumer now spends 133 minutes/day (well over two hours every day) consuming media in mobile applications.
Flurry Analytics today announced two upcoming series of events, called Flurry Source Workshop and PizzaBeerMobile. While both events will have global footprints, Flurry Source Workshops are intended to be larger-scale, insights-focused events, with PizzaBeerMobile serving as smaller, developer-centric networking meet-ups. Both events will be a forum to discuss topics relevant to all app developers, such as UX, design, growth and monetization.
Flurry Source Workshops and PizzaBeerMobile meet-ups will provide developers around the world with a deeper understanding of the growth opportunities within their region and global industry trends. The events will also provide a platform for developers to find like minded-individuals and share tips, tricks and how-to’s for building better applications.
After successfully piloting these regionally-focused workshops and meet-ups earlier this year in Paris, Berlin, Taipei and Hong Kong, the global footprint Flurry Source Workshops will be expanded to Bangalore, Sao Paulo and London through the first half of 2017. PizzaBeerMobile will continue periodic events in San Francisco, New York, Los Angeles and Chicago, while also expanding to Seattle, Boston, Vancouver, Mexico City and more. This new programming will take the place of the company’s annual event, Yahoo Mobile Developer Conference.
If you’re interested in attending or learning more about Flurry’s upcoming events, please stay tuned to flurrymobile.tumblr.com for details.
Check out the updates coming to Flurry’s event programming in 2017!
By: James Kelm, Senior Director of Product Management at Flurry
Over the past year it’s been a tremendous pleasure to meet and spend time with mobile developers around the globe. Their ideas and projects are incredibly diverse. However, no matter how varied, developers all share a common need to grow usage and retain users. This is particularly important as many developers aim to turn their apps into businesses, typically through a combination of mobile ads and in-app commerce.
In an effort to learn more about our users, we decided to take a look into where developers are actually building apps.
Looking at Flurry’s own usage data, we began by identifying projects created since the beginning of 2016, as these were new apps actively being built, tested, and in most cases, launched. The sun never sets on our Top Ten App Development Cities:
What about cases where app development is outsourced from one company to another? Taking the same set of projects from the first analysis, we looked at the geolocation of non-developers accessing Flurry. These users are the product managers, product marketers, and growth hackers working on mobile apps. While there are some minor differences in the ranking of a few markets, the non-technical users are largely from the same markets as the technical ones.
Clearly a tremendous number of new apps are being developed in India, and many non-developer users are based there, as well. The same can be said for the San Francisco Bay Area, London, and Hong Kong. But the biggest takeaway is while apps are built in regional pockets of innovation, development has truly gone global in an effort to capture a two-billion-user audience.
While in-app initiatives usually build the foundation for a successful growth model, the communication with your users shouldn’t end there. We asked Lisa, how marketing channels can help you to drive growth outside of your app and what to keep in mind when running your campaigns.
By: Chris Klotzbach, Director at Flurry from Yahoo and Lali Kesiraju, Marketing and Analytics Manager
It’s finally here, November 9th. The all encompassing U.S. election and the last 24 hours have perhaps left some of us with more questions than answers, but we were curious: how big of a role did mobile phones play in news consumption?
Users in the U.S. had about a 48-hour attention span per news story, with people walking away from their phones and news apps, once fatigue set in. The Election Season’s two lowest dips in activity were midweek, after the 2nd and 3rd Presidential Debates, which may indicate overall election news fatigue.
The now infamous Access Hollywood leak was the driving force behind the biggest uptick in mobile session growth throughout the entire election cycle (+18%). The only non politics-related spike in activity was spurred by the Chicago Cubs win on October 2nd (+10%).
* Increase percentages are relative to that month’s activity
Did you grab your phone to catch up on news throughout the election cycle? Let us know what you think on Twitter, @FlurryMobile!
By: Tobias Vogels (@tobiasvogels), Mobile Developer Evangelist
When we look at the App Store charts, there are a few apps that constantly occupy some of the coveted top positions. Pandora is unquestionably one of them. While it’s not only a key player in the app store, Pandora is a powerhouse in driving growth, at scale. We had the chance to chat with the company’s VP of Growth, Lisa Sullivan-Cross (@sullycross), and discussed her strategies to turn app users, into paying customers.
By: James Kelm, Senior Director of Product Management
You asked for it, and today we’re happy to announce the addition of Crash 2.0 and Revenue Analytics to the Flurry Analytics Suite. At Flurry, we’re laser-focused on creating products that enable you and other developers around the world to build better applications. With the addition of Crash Analytics 2.0 and Revenue Analytics, Flurry Analytics is now the most comprehensive analytics suite available to developers worldwide, at any scale.
Crash Analytics provides developers information about crashes, caught exceptions and logged errors, all in real time. However, Flurry’s Crash Analytics 2.0, goes way beyond your standard reporting. You now have the power to:
Compare the health of apps over the last year
Survey the health of app collections over the last 24 hours
Investigate and dive deep into the specifics of a given issue, including device details and symbolicated stack traces
Revenue Analytics allows you to track In-App Purchase (IAP) Revenue from transactions that occur within your iOS or Android apps. Sure, you can determine if an app is producing revenue, regardless of the currency of the transaction, but why stop there when you can also determine the:
Average revenue across all devices and the number of devices making purchases
Products that are driving the most revenue
Amount of IAP revenue confirmed via Receipt Validation
Want to give both of these advancements a try? You can access these new tools today, by visiting developer.yahoo.com. Have any questions? Be sure to give @FlurryMobile a shout on Twitter!
By: Tobias Vogels (@tobiasvogels), Mobile Developer Evangelist
For the 3rd round of our Keys to Mobile Growth series, we met with growth expert Julie Zhou. Julie is currently leading growth efforts at Yik Yak. She’s also a mentor at 500 Startups and an instructor at General Assembly. Before Yik Yak, she was leading user acquisition campaigns at Hipmunk and helped to turn the startup’s new app into one of the largest mobile travel platforms.
