It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.

The very nature of marketing dictates that it is always changing and evolving to stay relevant to consumer wants and needs. Marketers and retailers alike have learned that if they don't adapt to the changing times, they risk losing valuable clients and customers. To stay ahead of the curve in ...

For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.

Follow Marketing Land's special features on the 2016 Holiday Shopping season, including Black Friday, Cyber Monday & Green Monday marketing strategies and tactics planned by online retailers.