Marketing automation and e-commerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it.
Marketing automation has the potential to make your marketing more effective and to make your marketing team more efficient. When it’s done right, marketing automation will do these things. It can even marry offline efforts to your online efforts – how’s that for efficient!
The modern marketer faces many challenges that old-school marketing predecessors couldn’t begin to understand. The world is noisier than it has ever been – and we have to make our brand stand out to our ideal customers. That means we have to find our ideal customers, in the online space that’s busier than it’s ever […]
Picture this: you’re running a successful promotional campaign, you’ve attracted a lot of traffic to your store, gained users’ interest, and got them to add different products to their shopping carts… and then they left without paying, right before the transaction was about to be completed. Sounds like a scene from a horror movie? One with […]
What makes an excellent email marketer? One that’s a deliverability know-it-all! There are so many things that go into delivering (get it?) an excellent mail that our Deliverability Manager took it upon himself to reveal the ins and outs of getting your email to the top.
Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a number of tried and tested tips for running a successful webinar.
If you’re just starting off your content marketing journey or you’re in need of getting back your content marketing inspiration, it’s time you brush up on the basic steps to achieving content marketing success. So what exactly is content marketing?
It’s time to start thinking about your marketing strategy for the holidays. Plan all your activities down to the last detail and delight customers with great campaigns. We have prepared a treat for all those who like to think ahead – a special free ebook focusing on the three pillars of an outstanding holiday campaign.