According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to…

Here are seven digital marketing data points this week that got our attention, including news about how brands may spend online next year, numbers around freshly successful video efforts, what…

As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at…

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the…

In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other…

Yet another big media company is teaming up with Snapchat in a bid to reach millennials. This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original…

Saturday Night Live has become notorious in recent years for its spoofs of brands that are often almost too realistic. In its latest parody, SNL host and Massachusetts native Casey Affleck…

Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into…

Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a…

Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded, master influencer around on a snowboard. Neistat,…