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Digital Content Marketing in 2017 – The Transformation of Traditional Methods
Nearly two-thirds of today’s chief marketing officers (CMOs) regard developing deeper, richer customer experiences as their top marketing priority
12.21.2016
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23 Predictions for Native Advertising in 2017
Take a look into the future when 23 of the most outstanding experts in native advertising share their predictions for how 2017 will affect native advertising.
12.20.2016
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MGID Offers Dating Brands a Win-Win Solution: How Native Advertising Increases Revenue & Engagement
MGID lends their marketing expertise to online brands worldwide and crafts targeted campaigns that rely on native advertising.
12.09.2016
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3 tips to tackle mobile for marketing and retail
Mobile now represents nearly two out of three digital media minutes.
12.07.2016
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Interview with Michael Korsunsky, Chief Marketing Officer at MGID
Not all solutions are unique. The key is to identify and creatively engage separate components to achieve your vision
12.05.2016
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20 surprising celebrities driving native advertising
Here are the 20 most 'clickable' celebrities of 2016
11.18.2016
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For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?
Publishers fearing sudden death due to lost digital ad revenues are desperate to preserve margins, even if alienating some readers
11.01.2016
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Ad-Blockers: Let’s Call Them What They Are!
Advertisers need to effectively reach consumers and publishers need to preserve revenue streams to remain profitable.
10.25.2016
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AD BLOCK DIGEST: SOME STRANGE STATS ABOUT PCS AND LAPTOPS
While I sincerely hope that the Web giant’s decision to join the Coalition and publicly sever ties with Adblock Plus’s ad exchange is an indicator that it will make every effort to starve the parasites that are ad blockers, its historical involvement in the racket leaves me skeptical
10.11.2016
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Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire
Adblock Plus recently launched its own ad exchange -- something the company argues is a positive thing for consumers and publishers alike.
10.10.2016
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Top 7 Deadly Sins of Native Advertising
Native advertising has come a long way since Hallmark greeting cards. Check if you're committing any of these 7 deadly sins of native advertising.
10.05.2016
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Just Say No: Why Ad Blocking is Economically Unsustainable
Ad blocking software is now installed on an estimated 20 percent of smartphones worldwide.
08.25.2016
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Why publishers really need to do something about adblocking
We believe that the new tech is one step in the right direction of stemming the adblocker tide
07.19.2016
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Native ad network launches new anti-adblocking technology
MGID serves lifestyle and entertainment publishers with billions of content impressions per month.
06.16.2016
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Strategic Partnership between MGID and Social Discovery Ventures Launched
The high quality traffic from MGID is driven using their optimization tools that they have developed over the years.
04.06.2016
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MGID and Social Discovery Ventures Launch Strategic Partnership, Bringing Native Advertising to Affiliate Marketing
As a part of this strategic partnership MGID and Anastasiadate will compete for the Best Lead Generation Campaign...
04.05.2016
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MGID and Social Discovery Ventures Launch Strategic Partnership, Bringing Native Advertising to Affiliate Marketing
MGID, a native advertising pioneer providing high conversion traffic for performance marketers...
04.05.2016
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Ad-blocking racket kills $32B display advertising business?
Consumers should have ability to define what is acceptable to them, based on a clear rating system.
03.29.2016
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Was South Park right in its criticism of native advertising?
In today’s post, we take a look at three news stories or commentary pieces from the week in native advertising.
02.26.2016
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South Park' Lampoon of Native Advertising Highlights Important Issues
The Ad Industry Needs to Raise the Bar on Native Advertising
02.24.2016
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Native ad networks worth checking out: Revcontent, Yahoo Gemini, and Mgid
Native advertising is one of sprouting trends in online marketing. People are driving away from classic banner ads.
01.28.2016
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The Top 9 Cheapest CPC Ad Networks
CPCs are constantly changing and it’s hard to keep up in the frenzied world of auction based ad networks.
12.28.2015
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MGID Expands Selective Bidding Feature to All Advertisers
Native advertising pioneer, MGID, is expanding its popular Selective Bidding feature to all advertisers that use their native advertising platform.
10.12.2015
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MGID’s Powerful New Tool for Publishers Gives Unprecedented Native Advertising Content Control
New Blocking and Filtering Tool Enables Publishers to Pick and Choose What Native Ads Appear on Their Websites
10.09.2015
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U.S. Leads The World in Fraudulent Website Traffic According to Native Advertising Company MGID
Q1 2015 Data Reveals that 26% of the Total Fraudulent Website Traffic MGID Blocked to More than 3,000 Websites in Its Advertising Network Comes from the United States.
07.16.2015
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MGID Reveals Will Smith and Family as 'Most Clickable' Celebrities on Native Ads for the First Half of 2015
SANTA MONICA, Calif.--(BUSINESS WIRE)-- Will, Jada, Jaden, Willow and Trey managed to beat out several other celebrities on yielding native advertising clicks according to data from MGID’s more than 3,000 entertainment websites.
06.22.2015
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8 Ways To Nail Native Ad Headlines
Here we find the elusive creature, the website visitor, in its natural habitat.
06.05.2015
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Mobilegeddon: 7 Things to Check When Making Your Site Mobile-Friendly
Somewhere deep within the halls of a sprawling Mountain View Googleplex corporate campus, some buttons were pressed and with a single motion, the algorithm changed.
05.08.2015
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A Shocking Article of Unprecedented Native Advertising Genius
This is a guest post by Maria Shinkevich, Head of Sales and Marketing at MGID.
04.10.2015
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Coast-Change Fuels Growth for Native Ad Platform
Native advertising – ads that resemble the platform on which they appear – is growing in popularity and Los Angeles-based MGID is reaping the rewards
02.16.2015
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Top 5 Most Clickable Valentine’s Day Native Ads
Advertisers all know it is important to take advantage of the seasonal calendar and Valentine’s Day is no exception
02.11.2015
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MGID Says Interest in Native Advertising Has Soared
Native advertising is taking the world by storm
02.06.2015
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Native Ad Innovator Talks Celebrity ‘Click’ Factor
NativeMobile was fortunate to catch up this morning with the team at , one of the first native advertising companies to emerge on the global scene some seven years ago, to chat about their newest celebrity “click” factor report.
01.29.2015
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Top 7 Hardest Working Native Advertising Strategies for Publishers
We conducted an informal survey with our native advertising clients at MGID
12.12.2014
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Five Native Advertising Horror Stories Debunked
We've heard the hysteria surrounding the native advertising ecosystem, and within that hysteria is a litany of mistruths and misconceptions about how native advertising works and why it is effective
11.28.2014
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9 Reasons to Be Thankful for Native Advertising
Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.
11.19.2014
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Making Native Advertising a Respectable Practice
If the title of this post made you roll your eyes, I’m sure you’re not alone
11.21.2014
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Native Ad Trailblazer MGID Joins IAB, Will Help Create Best Practices Policies
The pioneering global native advertising company MGID has announced that the Interactive Advertising Bureau (IAB) has just approved its application for membership
09.09.2014
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Native Advertising Pioneer MGID Joins Interactive Advertising Bureau (IAB)
Global Agency Will Help Create Industry Standards for Native Advertising
09.04.2014
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Top 7 Hardest Working Native Advertising Strategies for Publishers
We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising.
09.04.2014
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Is Native Advertising an Evolution or a Mutation?
Was there truth to John Oliver’s rant or was the comedic host unfair in his admonishments?
08.18.2014
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An Open Letter To Bob Garfield's Open Letter To My Open Letter To John Oliver
Dear Bob, Thank you for the offer to send me your kidney, however I don’t think it will be necessary as I have two that function quite nicely and also, there is no need for a wager.
08.15.2014
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Dear John Oliver: You're Wrong, Says Native-Ad CEO
Denisenko: John Oliver's Rant Against Native Advertising is Misguided
08.08.2014
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MGID Announces the Top Ten Clickable Native Advertising Topics for the First Half of 2014
Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites.
07.21.2014
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MGID Moves U.S. Headquarters to Los Angeles to be Closer to Key Sports, Entertainment, Lifestyle Clients
Native advertising company MGID is moving its U.S. headquarters to Santa Monica from New York.
07.08.2014
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Native Advertising Increases Revenue & Engagement
Amber Brooks • 12/19/16 The Short Version: MGID lends their marketing expertise to online brands worldwide and crafts targeted campaigns that rely on native advertising. Since 2004, the company has pioneered online business strategy with ad solutions to help their campaigns’ performance and increase user engagement. Almost 10,000 publishers have benefited from adding simple widgets designed to be ... Read more
Fri, 23 Dec 2016 14:02:13 +0000
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Interview with Michael Korsunsky, Chief Marketing Officer at MGID
by Ankush Gupta Dec 05, 2016 1. Could you tell me a little about your background and how you came to be the CMO at MGID? I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number ... Read more
Mon, 05 Dec 2016 18:05:10 +0000
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20 Surprising Celebrities Driving Native Advertising
By Lindsay Bennett When you think of a “clickable” celebrity, the Kardashian clan comes to mind, but native advertising business MGID has found it’s not only the Kim and Khloe’s of the world stirring up interest with consumers, but rather a surprising mix of Hollywood stars.By analyzing hundreds of websites and more than 450,000,000 clicks, MGID ... Read more
Wed, 23 Nov 2016 09:06:16 +0000
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For Publishers Looking to Regain Revenue Lost to Ad Blocking – Is Native the Answer?
How can you as a publishers strike the balance between maintaining a revenue stream and offering free content to readers? By Michael Korsunsky Chief Marketing Officer, MGID Santa Monica, US NAI | Connect From The New York Times to Business Insider, to most recently, The Atlantic,publishers are sending a message to online readers. In attempts to ... Read more
Tue, 01 Nov 2016 16:30:54 +0000
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Get to Know MGID at Affiliate Summit West January 15-17
MGID kicks off 2017 with Affiliate Summit West at the Paris Hotel on the Vegas Strip! The premier marketing convention is the global event to be at for the evolving landscape of performance marketing. Check out our Meet Market Table #F12 on Sunday, January 15 between 12 p.m. and 6 p.m. or spend even more ... Read more
Fri, 28 Oct 2016 12:38:48 +0000
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MGID Sponsors the Affiliate World Asia December 5-6
MGID is excited to meet you face to face in Bangkok, where we’ll be an official networking sponsor. Don’t miss out on the opportunity to join the elite convention that connects global affiliates. The opportunities here are limitless and we can’t wait to tell you all about them! Stop by our booth D83 during the conference ... Read more
Fri, 28 Oct 2016 12:13:23 +0000
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Ad-Blockers: Let’s Call Them What They Are!
Adotas | Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for this ... Read more
Tue, 25 Oct 2016 19:16:21 +0000
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How to create new MGID mobile ad unit
To create a mobile ad unit for your website, please, log into your personal Dashboard and add a new widget: Add new widget Choose widget Type Use default ad layouts (recommended) to get the code OR Select a custom combination (from 1 to 3) of ad layouts Toaster – ad unit fixed to the bottom ... Read more
Tue, 18 Oct 2016 13:38:38 +0000
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MGID is shortlisted for 2016 Native Advertising Award
October 11, 2016 – The Native Advertising Institute just announced MGID Inc. has been shortlisted for a 2016 Native Advertising Award for Native Advertising Platform/Network of the Year. The Native Advertising Awards acknowledges the best native advertising in the world and will be awarded for the first time this year at Native Advertising DAYS 2016 in Berlin on ... Read more
Wed, 12 Oct 2016 19:57:22 +0000
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Ad Blocking Is A Racket — And Google Has Been Fuelling The Fire
Adblock Plus recently launched its own ad exchange — something the company argues is a positive thing for consumers and publishers alike. It claims that this allows consumers to enjoy the Web while only being exposed to “acceptable” ads, while simultaneously allowing publishers to continue generating revenue from ad sales. This is just the most ... Read more
Wed, 12 Oct 2016 10:32:51 +0000
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