Web push notifications are a relatively new option for online marketing and e-commerce – but they are a powerful one. Email simply doesn't get everything done, and certainly not as well as it used to. Web push notifications are a must for e-commerce in today's web marketplace.
With all the deadlines, emails, phone calls, changing priorities, and fires to put out, marketing work can often feel like a less than zen-like experience. But it doesn't have to be that way. Agile Marketing is a new and modern way for marketers to think about, plan, and execute on their work that will help alleviate some of the biggest pains marketers experience.
For ecommerce businesses, cart abandonment is a big deal. In this white paper, we show you how to turn your cart abandonment emails into the superstars of your digital marketing roster.
Personalisation may be a hot topic amongst marketers, but it’s far from easy. Customers expect more from digital services, and have no hesitation in looking elsewhere if those expectations aren’t met. A new white paper, produced in association with Magnolia, shows you how to create personalised web experiences that will delight customers. Download the white paper and get detailed case studies, original research and expert insight from industry thought leaders.
By following a few simple guidelines to ensure that your online presence is consistent, discoverable, informative and convenient you can drive foot traffic, boost sales and grow your business like never before.
Inbound marketing, or the idea that you can attract leads to you rather than going out and actively hunting them down, is a highly effective B2B marketing tactic. However, when used in isolation or without a solid strategy, it falls short for many organizations. The most successful companies are using inbound in combination with a diversified marketing plan to generate serious revenue and results at every phase of the buying cycle.
How prepared are you for digital transformation? Find out with Progress Sitefinity's Digital Transformation Kit.
This report, based on a survey among senior marketers and IT professionals, explores the relationship between marketing and IT departments, the changing ... read more
The Digiskills Report, produced by AVADO, aims to provide a cross-industry snapshot of current digital capability, providing a benchmark for senior decision makers across all business functions.
When cloud technology first entered the scene in 2009, it was hailed as the next great revolution in computing. But the question remains: has the cloud had a tangible impact on the marketing world?
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
They’re arguably the most annoying video ad formats in existence, but soon they’ll be a thing of the past, at least on YouTube.
