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Advertising

Facebook wants you to watch longer videos, so it’s going to show you longer videos

Because that’s what’s on TV.

The future of advertising is ‘fewer, better ads’

“By giving away stuff for free for so long, we’ve created an ad economy that is bigger than it should be,” Deep Focus CEO Ian Schafer says.

Facebook is testing News Feed-style ads inside Messenger

The experiment is just in Australia and Thailand. For now.

Google has banned 200 publishers since it passed a new policy against fake news

The company routinely weeds out “bad ads.” Now it weeds out more bad ad publishers, too.

Ads for Google products topped Google search results 91 percent of the time

The Wall Street Journal has data to demonstrate a long-suspected conflict of interest.

LinkedIn wants more ad dollars, so it’s offering up more user data to advertisers

LinkedIn is partnering with DataSift so advertisers know more about the company’s user base.

Mossberg: Lousy ads are ruining the online experience

But an alternative is elusive.

Business news site Quartz is getting ready to launch a subscription business

Qz.com will remain free. But it’s working on a research product.

Google is losing an ads star as Margo Georgiadis moves to Mattel

Google’s Americas president is leaving for the second time.

Fox’s digital ad boss wants you to use an ad blocker

Digital ads suck, and they broke the internet, digital ad exec Joe Marchese says on Recode Media.

Instagram found a new place to show you ads: Inside its Stories feature

150 million people now use Stories every day.

In a digital media world, all that matters is your time

To make inroads into the television market‚ Facebook and other platforms must find a way to increase an hour of your time to something resembling the four hours you spend on television.

Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers

Mark Zuckerberg has been building a video empire. Time to turn it into a business.

Ev Williams says online advertising is a broken business — what’s that mean for Twitter?

The guy who runs Medium is down on ads. What does that mean for the other company he helps manage?

Amazon beat competitors in a new way this holiday season: Money spent on TV ads

Amazon spent around $135 million on TV spots during October and November.

Snap has acquired an ad tech company called Flite

Snap is beefing up its ad tech team.

Two years after buying Elite Daily, the Daily Mail says the Facebook publisher is worthless

It’s taking a $31 million loss.

Wired magazine’s creative director is joining Apple

Billy Sorrentino will go to work on Apple’s design team.

Facebook, Google and now Verizon are accelerating their tracking efforts despite consumers’ privacy concerns

They’re all pursuing the holy grail for digital advertising — syncing up personal information with browsing history and app usage.

Here’s why Twitter turned down a Donald Trump advertising campaign

Twitter didn’t want people to think it was sponsoring anti-Hillary ads.

Amazon appears to tweak Donald Trump with a new Prime ad promoting religious tolerance

It looks like a not-so-subtle dig at Trump and his not-so-open-minded cabinet appointees.

Twitter CEO Jack Dorsey says a white-supremacy ad the company showed users was a ‘mistake’

Poor form, Twitter.

Facebook says it miscalculated more metrics, but it’s telling advertisers not to worry

On the plus side: This has nothing to do with fake news.

AMC’s IFC network has bought a piece of Funny or Die

It’s the second big TV network to invest in the humor site.

News Corp, the New York Times and Axel Springer are backing Scroll, a subscription service from the former CEO of Chartbeat

Tony Haile’s new project is still in the planning stages. But it’s interesting.

Digital publishing veteran Scott Moore says his new company can help fight bad ads

He’s running Ad Lightning, a startup funded by Sinclair Broadcasting.

Facebook’s new ads let brands connect with you on Messenger

Got a shopping question? Messenger has the answer.

Apple is bringing in NBCUniversal to sell ads in Apple News

It’s an exclusive deal, but publishers can still sell their own.

Facebook wants to start selling TV ads — on TVs — via Apple TV and Roku boxes

Facebook is moving another step closer to getting its hands on TV ad budgets.

Facebook says ad revenue growth will start slowing down next year

Investors aren’t happy at all.

Google and Facebook are booming. Is the rest of the digital ad business sinking?

Uh-oh!

Advertisers are targeting laid-off Twitter employees again

Timing is everything.