If the portmanteau DevOps doesn’t mean anything to you, you might want to skip ahead to the next blog post. However, if it does (and it should), you’ll want to read on. After recently attending the DevOps Enterprise Summit (DOES), I am struck by several key observations about the state of what has become the seminal movement in technology. So seminal in fact, that Gartner has projected that 25% of Global 2000 organizations will be leveraging DevOps patterns in their organizations in 2016. Defining DevOps Let’s start with the name. DevOps is really shorthand, and nothing more, for a lean…
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Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: Transactional email – Messages that notify recipients of important account information, like receipts and privacy updates. Marketing email – Messages that are sent to many recipients to promote engagement or make announcements. Triggered email – Behavior-based messages sent to specific users in order to drive…
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Today’s the last “Trick or Treat” post in our series, and to end everything we have a double trouble feature! If you’re interested in starting from the very beginning, here’s where you can find all of the previous posts. The more images you include, the more enticing the email is. Trick! Don’t get us wrong, images are an awesome tool to advance the aesthetic of your emails, but they should rarely be the main event. Too many images can throw off the text to image ratio and that can get Internet Service Providers (ISPs) spooked that you’re sending spam! We recommend…
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Stamplay + SendGrid Stamplay is basically lego blocks for developers. Essentially, it allows developers to connect disparate API endpoints together to build a functioning backend, all through an easy-to-use and intuitive interface. I first came across the tool during my office hours at 500 Startups and I immediately saw a lot of value in it. In addition to connecting endpoints seamlessly, it also allows a developer to trigger workflows based on certain criteria. For example, you can send out automated Slack invites over email. Stamplay connects with several services (including SendGrid) to add a layer of abstraction, allowing developers, and even…
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We’re excited to announce several new video resources to help you get the most out of your marketing email campaigns at SendGrid. We know how important engagement segmentation, list building, and email templates are to the success of your sends, so our customer support team has created new tutorials to help make sure you’re maximizing your marketing email. We’ll introduce a few of the new videos here and you can always reference our documentation for more information. Account Settings/Sender IDs The first stop in our new video series is the Marketing Campaigns overview video. It covers how to get your account…
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This post is in continuation of our “Email Trick or Treat” blog series. If you’d like to start from the beginning check out our first and second posts on email tricks (common misconceptions) and treats (best practices). TRICK! You never want to put all of your candy into one basket when it comes to metrics. When you focus solely on improving and optimizing just one metric like your delivery, open, or click rate, your other stats can completely tank. Say “No” to Clickbait Let’s walk through a spooky scenario together. Your boss just let you know that you’re responsible for driving…
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Kate introduced our “Email Trick or Treat?” series last week with a trick—larger lists don’t always mean better lists. But what about subject lines? How do they affect your delivery? This tip is going to be a TREAT courtesy of Jacob Hansen from our delivery team and Victor Amin from our Big Data team. In Jacob’s 5 Common Email Misconceptions video (below) he shares that getting creative in your subject lines may not be as dangerous to your delivery as it used to be. While using words like “free” and special characters like exclamation points may trigger spam filters, they…
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