Category Archives: Product

What Bounce Codes Are Telling You

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To be fair, I’m sure most people would argue that any article on bounce codes (aka SMTP response codes) should be titled “what bounce codes are NOT telling you.” We know that these can at best be cryptic or, most often, very misleading. Most commonly we see codes that say “mailbox unavailable” that should really say “this mailbox doesn’t exist, so don’t send messages to it anymore.” Knowing that this clarity is lacking in the bounce code world, our Delivery Team wanted to add some assistance in interpreting what a bounce code is trying to tell you. SendGrid’s Bounce Code

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Announcing the General Availability of SendGrid Marketing Campaigns

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We are excited to announce the public launch of SendGrid Marketing Campaigns—an entirely new marketing email feature set from SendGrid.     Email Marketing Evolution We launched our first marketing email service two years ago. At the time, we built it to enable developers to give their marketing team control over content. It was a simple tool, but it did its job and has helped thousands of our customers drive better engagement with their recipients. Since then, we’ve watched our customers build more sophisticated marketing strategies and we’ve listened to them share their evolving desires to build lasting relationships with

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How Instructables is Using Threads for Personalized Automated Email

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The following is a post from Andrew Smith at SendGrid Labs. Below, he’ll share some highlights from an interview with Instructables on their experience with using Threads, our new triggered messaging service. Last month one of our loyal customers, Anna Sergeeva, sat down with The Huffington Post to share her experience so far with Threads. Anna is the Growth Hacker at Instructables, the largest do-it-yourself community on the web and she’s been using Threads for five months. Below are some highlights from their conversation: Q: How have you used Threads? A: One of the workflows that we have on Threads

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Threads Integrates with Astronomer

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The following is a guest post from Andrew Smith at SendGrid Labs. Below, he’ll share some insight on the integration between Astronomer and Threads, our new triggered messaging service. Threads by SendGrid is an extremely flexible and powerful engine for sending automated, behavior-driven email. For many marketers, existing triggered email tools are prohibitively complex, expensive, and demanding of developer time. Threads is designed to streamline developer effort and empower marketers to make sending triggered, one-to-one communications easier than ever. For Senders who are Astronomer.io users, getting started with Threads is super simple. What is Astronomer? Astronomer is a modern platform

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Intuitive UI and Powerful Metrics from Threads by SendGrid

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We recently shared a post highlighting the benefits you’ll enjoy as a Threads sender, including elevated user engagement, team empowerment, ease of use and endless flexibility for your automated email campaigns. Today, we want to tell you more about 2 of the features that really contribute to these great advantages of Threads: our super intuitive user interface and powerful, real-time metrics. A User Interface that Thinks Like You Do Intuitive UI Threads is designed to be clean and simple so that you can easily focus on the work you need to do. Our team of UX experts have thoughtfully designed

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Nudgespot Case Study: Using SendGrid to Power Contextual Email

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Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: Transactional email – Messages that notify recipients of important account information, like receipts and privacy updates. Marketing email – Messages that are sent to many recipients to promote engagement or make announcements. Triggered email – Behavior-based messages sent to specific users in order to drive

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Announcing New Marketing Email Tutorials To Help Improve Your Email Engagement

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We’re excited to announce several new video resources to help you get the most out of your marketing email campaigns at SendGrid. We know how important engagement segmentation, list building, and email templates are to the success of your sends, so our customer support team has created new tutorials to help make sure you’re maximizing your marketing email. We’ll introduce a few of the new videos here and you can always reference our documentation for more information. Account Settings/Sender IDs The first stop in our new video series is the Marketing Campaigns overview video. It covers how to get your account

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