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BLOCKBUSTER CRUNCHING

We use analytics to predict baseball, elections, and even pop music. But can an algorithm foretell a movie’s success or failure, even before it’s made?
INTO THE REDZONE

The NFL’s ratings crisis is an election problem. It’s a changing-technology and viewer-habits problem. Amazingly, it’s even a baseball-playoffs problem. But most distressingly for the league, it’s also an oversaturation problem.
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