Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with lackluster sales—relatively speaking—for other products such as the iPad and Apple Watch and a heavy reliance on upgraded phone models. But the most profitable publicly-traded company in the world is investing heavily in software and its efforts in new areas of opportunity, including automobiles, remain in development (and under wraps). Apple was founded in 1977 and is headquartered in Cupertino, Calif.
CEO
Timothy D. Cook
CEO Title
Chief Executive Officer & Director
Sector
Technology
Industry
Computers, Office Equipment
HQ Location
Cupertino, CA
Website
Years on Fortune 500 List
23
Employees
116,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $215,639 | -7.7% |
| Profits ($M) | $45,687.0 | -14.4% |
| Assets ($M) | $321,686 | |
| Total Stockholder Equity ($M) | $128,249 | |
| Market Value — as of March 31, 2017 ($M) | $753,718 |
| Profit as % of Revenues | 21.2% | |
| Profits as % of Assets | 14.2% | |
| Profits as % of Stockholder Equity | 35.6% |
| Earnings Per Share ($) | 8.31 | |
| EPS % Change (from 2015) | -9.9% | |
| EPS % Change (5 year annual rate) | 16.0% | |
| EPS % Change (10 year annual rate) | 38.3% |
| Total Return to Investors (2016) | 12.5% | |
| Total Return to Investors (5 year, annualized) | 17.0% | |
| Total Return to Investors (10 year, annualized) | 26.5% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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News about Apple
But younger people have a bit more interest.
Minds behind shows like 'Breaking Bad' and 'The Crown.'
And analysts aren’t hopeful for a big comeback right now.
It follows the worst two-day drop for the sector in nearly a year.
A digital repository for critical health data.
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