PR / Communications

Customer service and communications are the nerve center of a brand's reputation. Dataminr's real-time alerts help customer-centric brands, including major airlines, detect even the slightest issues at their earliest stages, empowering brands to react and respond before the story spreads across social media.

We use Dataminr to stay ahead of media calls. When they call, we already know what it’s about and can sometimes pre-plan our response. This is vital because social media is really driving the news cycle.

Dataminr Client

A major e-commerce retailer sends the wrong email to every single customer. A customer at a popular restaurant chain finds an unwanted surprise in his meal. A global apparel company makes an insensitive comment on social media. In every case, Dataminr alerted our clients to the potential crisis before these stories gained steam. Early awareness helps brands craft and calibrate a response, giving a head start to coordinated communication among corporate communications, social media, and customer service.

Content detection helps brands manage crises at the earliest stages.

Protecting the value of a brand requires instant recognition of potential PR crises as soon as they emerge on social media. Content detection from Dataminr streamlines this process, delivering earlier alerts about these incidents and giving communications teams more time to coordinate across the organization and prepare a strategic response.

If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.

Warren Buffett