Email Marketing Platform Features

Monitoring goals

Your campaigns are created in order to achieve certain goals, such as increasing the sales of a certain product. ActiveTrail lets you define goals and then track the recipients' activities across the defined funnel and on to achieving the goal.

Automated reports

Want to stay constantly updated? ActiveTrail can send you automated campaigns statistical reports, two days after sending the campaign. In addition, you can receive any automated periodic reports directly to your email.

Spam complaints reports

These reports help you monitor the recipients that have asked to be removed from the mailing list, have marked the campaign as spam, or bounce-backs. These reports will help you access the reactions of the recipients to the campaign that you sent. Read about spam complaints reports

Mobile reports

Mobile reports compare the open rates in mobile devices versus desktops and the segmentation statistics of the various mobile devices. Read about mobile reports

A/B split reports

Send two campaigns that are differentiated by one or more elements. The reporting module allows you to compare the results in order to choose the most effective campaign. Read about A/B testing reports

Comparing multiple campaigns

Compare the performance of various campaigns, by comparing their open and click-through rates, the number of bounce-backs, unsubscribes, and complaints. The report displays this data in easy to understand graphical and numerical formats.

Monitoring a specific recipient

Want to monitor a specific recipient? ActiveTrail lets you do it in a single click. You can find out how many campaigns were sent to this individual, how many times the emails were opened, which links were clicked and more.

Viewing permissions

Want to share specific data with a third party or with employees, without granting them access to all of your data? You can use view-only permissions to allow limited access to specific reports.

Manage your email marketing lists

Easily manage your email lists. The management interface enables simple adding of recipients and their organization into groups. The interface allows quick search for recipients, editing, deleting and more. Read about email marketing lists

Domain keys and sender ID

ActiveTrail supports SPF and Domain keys standards and maintains relationships with all major ISPs to ensure unbeatable deliverability rates.

Active Personalization

ActiveTrail takes the personalization feature to the next level- with the ability to customize the recipient's name, images and text within the campaign and in the subject line. Read about personalization

Compliance with anti-spam laws

ActiveTrail provides all the necessary tools to ensure compliance with the various international anti-spam regulations, including double opt-in. Every email sent includes a "removal from list" link, CAN SPAM footer and other legal related information. Read about anti-spam law

Multiple subject lines

Increase open rates by using multiple subject lines for each campaign, for instance, a retailer sending a campaign to promote its products may use different subject lines for different audiences according to their interests and any other information stored in the database. Read about multiple subject lines

WordPress integration

WordPress users can add an ActiveTrail registration form to their website, seamlessly adding new users to ActiveTrail's recipients list. Read about WordPress integration

Integration with CRM systems

Connect to ActiveTrail through its APIs and reduce repetitive work such as loading recipients lists, or the creating campaign content. The API allows receiving campaign performance data directly to the existing statistics system of your website and much more. Read about CRM Integration

Import recipients from Excel

In addition to the manual process, ActiveTrail offers seamless importing of contacts from Excel. The system allows the mapping of the file's fields into its database fields. Read about Importing from excel

Direct connection to databases

ActiveTrail can connect directly to your database, even without the API, in order to automatically import your recipients list to your account.

Activity filters

Filter recipients by their activity or inactivity level. For example, you can create a campaign for recipients who have opened the last campaign or ones that clicked a link in the last three weeks.

Bounce-management

To ensure deliverability of all campaigns, it is important to maintain a clean list. ActiveTrail helps you maintain a clean list automatically, by deactivating non-existent or erroneous emails.

Social integration

ActiveTrail allows you to incorporate links for sharing on social networks. With just a single click your users will be able to share your campaign on Facebook, Twitter, and Google+. Read about social networks integration

Content importer

You can import texts and images from your computer or an internet URL and add them to your campaigns. You can then use your favorite design tools to create your email and then import it with a click of a button.

Re-use of templates and campaigns

In a click of a button you can save a template for re-use, whether it was built from an existing template or an html page that you have created on your own. We will save all the templates, including their images at no additional cost.

Adding symbols to the subject line

ActiveTrail allows you to add symbols and icons to the subject line of your emails in order to attract the users' attention and to make it stand out in their inbox.

Automated CSS converter

It is not possible to use external CSS in email messages. ActiveTrail's CSS converter can take a regular html page and automatically insert the CSS file into it, so you won't have to do it.

Dynamic personalized content

By adding dynamic content your email can become much more interesting and personal. The personalized texts and images are likely to improve your click-through rates and ultimately your conversions.

Media server

The media server lets you store images, making them readily available for your email campaigns. In this way you can save valuable time and know that all the images that you use in your campaigns are safely stored in one place.