richard shotton

@rshotton

Interested in how social psychology & behavioural economics can be applied to advertising. Blog on Huffington Post. Deputy Head of Evidence at MG OMD

London
ಡಿಸೆಂಬರ್ 2008 ಸಮಯದಲ್ಲಿ ಸೇರಿದ್ದಾರೆ

@rshotton ತಡೆಹಿಡಿಯಲಾಗಿದೆ

ನೀವು ಖಚಿತವಾಗಿಯೂ ಈ ಟ್ವೀಟ್‌ಗಳನ್ನು ನೋಡಲು ಬಯಸುವಿರಾ? ಟ್ವೀಟ್‌ಗಳನ್ನು ನೋಡುವುದು @rshotton ಅವರನ್ನು ತಡೆತೆರವುಗೊಳಿಸುವುದಿಲ್ಲ.

  1. ಪಿನ್ ಮಾಡಿದ ಟ್ವೀಟ್
    ಜನ 24
  2. 2 ಗಂಟೆಗಳ ಹಿಂದೆ

    Advertising and the attitude problem From How to make better advertising by

  3. ಜನ 27

    The web and confirmation bias

  4. ಜನ 27

    Context determines meaning

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  6. ಜನ 27

    Personalisation is nothing new From Predatory Thinking by

  7. ಜನ 27

    Our obsession with brand purpose says more about what we want to drive brand success than what actually does

  8. ಜನ 26

    "Context critically determines how the brain deduces meaning" From More Bullmore

  9. ಜನ 26

    Jeremy Bullmore: advertisers' biggest decision is how much to spend rather than how it's spent

  10. ಜನ 26

    Why both brands and boxers benefit from the power of being "left-handed" via

  11. ಜನ 25

    Complaining that advertising has become harder is not only pointless, it's wrong From More Bullmore

  12. ಜನ 24

    Brands can learn from tales of the unexpected

  13. ಜನ 25

    "Advertising is feeding far too much on advertising" The danger of industry navel gazing from More Bullmore

  14. ಜನ 24

    How the pratfall effect (admitting a small mistake) makes people & brands more appealing

  15. ಜನ 24

    Speeding up postal service: "like operating restaurant with detritus on floor & saying we have to make the food better" By

  16. ಜನ 23

    In focus groups people act like maximisers, the problem is most buyers are satisficers From British Brands Lecture by

  17. ಜನ 23

    Ford ad shows that harnessing social proof in ads doesn't have to be dull From More Bullmore

  18. ಜನ 23

    Great demo of how we perceive many things in relative not absolute terms. In this Ebbinghaus illusion central dot stays same size.

  19. ಜನ 23

    A story about the US founder of the Wundermann agency coming over to his UK offshoot From Predatory Thinking

  20. richard shotton ಹಿಂಬಾಲಿಸಿದ್ದಾರೆ , , and 12 others
    • @ceciliadom

      Head of Social . Randomly tweet about: Social/Digital things, tattoos, food, photography, cats, and scootering around London on my Vespa. Views mine, duh.

    • @CGraves

      Ogilvy PR (Global Chair), PR Council chair. Council on Foreign Relations, formerly head of news for CNBC Asia & Europe; WSJ 18 yrs. Author on nation branding.

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