Retail
A retail sale occurs when a business sells a product or service to an individual consumer for his or her own use.
Use the topic list below to navigate Shopify’s business encyclopedia. From retail and enterprise to branding and entrepreneurship, you’ll find everything you need to know about building a successful business. If you can’t find the topic you’re looking for, use the search bar above for a list of relevant articles.
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Enterprise Resource Planning (ERP)
ERP is a comprehensive software platform used to help a business run more efficiently and effectively by automating core processes.
Business License
A business license grants the owner the right to start and run a business.
Stock Keeping Unit (SKU)
A SKU is a unique code consisting of letters and numbers that identify characteristics about each product.
Unique Selling Proposition (USP)
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition.
Manufacturing
Manufacturing is the making of goods by hand or by machine that upon completion the business sells to a customer.
Crowdfunding
Crowdfunding is the process of raising money for a business, project, or charitable cause from many individual donors – the crowd.