The market opportunity in making mobile gaming more diverse, more inclusive, and more engaging

🎶 Rockin’ around the IAP 🎶

User experience design principles to help you build games people want to play

How developers use ‘genre mashing’ to build new and unique gameplay styles

How your app’s APK size impacts install conversion rates

Solutions to 10 common challenges developers face with subscription businesses

Post 1 of 3: How to analyze your mobile game’s retention data

A look at how rising star apps and games engage users through in-app purchases

Our unexpected results testing direct and indirect object selection in augmented reality

VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really…

A simple tool to estimate the right budget to grow your audience

Insights to help you nurture your subscribers and make it easy for them to stay engaged

Post 3 of 3: Sustainable techniques to influence user behavior for the better

Discover how apps like Netflix, Slack, and Squid optimize to run great on Chromebooks

Four things our most successful partners do when launching and growing their app in Mexico

The pursuit of innovation and delivering happiness to gamers

Insights and tips to improve your travel app

Insights to help you understand and find success with families

Best practices for creating a successful subscriptions business for your app

Post 2 of 3: What what apps can learn from insights rooted in behavioral economics, psychology, and gamification

Practical tips to grow revenue without turning players away

Insights from developers experienced in building for billions

Post 2 of 2: Practical lifetime value calculations for five popular monetization models

Player insights to help developers win