advertising
From IndieWeb
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advertising is a common business-model for websites, especially silos, but also on some IndieWeb sites.
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IndieWeb Examples
- zeldman uses The Deck to serve ads
- daringfireball uses ???
Silo Examples
Facebook uses their own ad system.
Example ad for example.com:
Criticism
Advertising based business models are to be avoided as they are exploitative.
Nonetheless many companies who provide a "free" service, are actually ad-based businesses
- Most silos
- All known aggregators
- All known general web search engines