The Best At-Home Teeth Whitening Brands
Top 20 Reviews & Rankings
May 2019
Here are the top 33 at-home teeth whitening brands
We spent 120 hours reviewing the top 33 home teeth whitening systems based on 500 data points such as FDA approval rating, whitening power and price competitiveness. We've summarized our best personal teeth whitening services review here as well as in the detailed, sortable grid below.
Our top at-home teeth whitening picks:
- #1: HiSmile – Strengths: Good whitening power, Good whitening session length, Good whitening results
- #2: Snow Teeth Whitening – Strengths: Good whitening power, Good whitening session length, Good sensitivity protection
- #3: Go Smile – Strengths: Good whitening power, Good whitening session length, Good sensitivity protection, Good whitening results
Here's how we reviewed and ranked the top at-home teeth whitening systems:
- Price point: How expensive is each brand? How much does each system cost vs. competitors?
- Strong whitening power: How good is each brand at actually whitening your teeth? How would you rate the whitening power of each system?
- FDA approved whitening kits: Is each brand FDA approved? Has each system been certified by the FDA?
- Short whitening sessions: How quick is each whitening session with each brand? How many minutes is each whitening session when using each system?
- Sensitivity protection: Does each brand say that their whitening won't make my teeth sensitive? How good is each system at making sure my teeth don't become sensitive after whitening?
- LED light whitening: Does each brand use LED lighting to whiten my teeth? Is each system an LED-based whitening system?
- Custom whitening trays: Can I customize my whitening tray with each brand? Does each system offer custom-fit whitening trays?
- Long-lasting results: How long does each brand's results last? How long will my teeth be white after using each system?
- Toothpaste options: Does each brand offer any whitening toothpaste options? Can I buy whitening toothpaste from each system?
- Braces-safe whitening: Can I use each brand if I have braces? If I have braces, can I whiten my teeth with each system?
- Retainer-safe teeth whitening: Can I use each brand's teeth whitening kit if I have a retainer? Can I whiten my teeth with each system's whitening system if I wear retainers?
How to use this grid: The comparison grid below displays a ranked list of the top home teeth whitening services with criteria such as price point, brand popularity, and product features. By default, the grid is sorted by each at-home teeth whitening brand's Overall Score. Use the sort filters to sort the grid by individual features and criteria. Click on "Filter by Feature" to filter and view only brands that support specific features you're looking for, like price point.
Know someone shopping for at-home teeth whitening? Share this grid via Gmail or Facebook.
Comparison Grid: Sort & Compare the Top 26 Home Teeth Whitening Systems
Sort by:
Overall Score
Price Point
Strong Whitening Power
FDA Approved Whitening Kits
Short Whitening Sessions
Sensitivity Protection
LED Light Whitening
Custom Whitening Trays
Long-lasting Results
Toothpaste Options
Braces-safe Whitening
Retainer-safe Teeth Whitening
Popularity
Most Features
Active Promo Codes
Just show brands with:
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Overall Score
4.9
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- HiSmile (us.hismileteeth.com) ranks #1 out of 26 personal teeth whitening systems with an overall score of 4.9 out of 10.0.
- Us.hismileteeth.com is a well-known brand, with solid brand recognition among customers.
- HiSmile performs well among at-home teeth whitening brands in pricing and value – its products are less expensive when compared to competing brands.
- More: Save with HiSmile discount codes, read Us.hismileteeth.com reviews, or research HiSmile alternatives.
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Overall Score
4.5
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- Snow Teeth Whitening (trysnow.com) ranks #2 out of 26 personal teeth whitening systems with an overall score of 4.5 out of 10.0.
- Trysnow.com is a well-known brand, with solid brand recognition among customers.
- More: Save with Snow Teeth Whitening discount codes, read Trysnow.com reviews, or research Snow Teeth Whitening alternatives.
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Overall Score
4.4
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- Go Smile (gosmile.com) ranks #3 out of 26 personal teeth whitening systems with an overall score of 4.4 out of 10.0.
- Gosmile.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- Go Smile performs well among at-home teeth whitening brands in pricing and value – its products are less expensive when compared to competing brands.
- Gosmile.com supports promotions and discounts for its customers, with 38 active promo codes redeemable on their website currently.
- More: Save with Go Smile discount codes, read Gosmile.com reviews, or research Go Smile alternatives.
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Overall Score
3.8
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- Cali White (caliwhite.com) ranks #4 out of 26 personal teeth whitening systems with an overall score of 3.8 out of 10.0.
- Caliwhite.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- Cali White has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- Caliwhite.com supports promotions and discounts for its customers, with 5 active promo codes redeemable on their website currently.
- More: Save with Cali White discount codes, read Caliwhite.com reviews, or research Cali White alternatives.
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Overall Score
3.8
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- Pearly Whites (pearlywhites.com) ranks #5 out of 26 personal teeth whitening systems with an overall score of 3.8 out of 10.0.
- Pearlywhites.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- Pearly Whites has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- Pearlywhites.com supports promotions and discounts for its customers, with 10 active promo codes redeemable on their website currently.
- More: Save with Pearly Whites discount codes, read Pearlywhites.com reviews, or research Pearly Whites alternatives.
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Overall Score
3.5
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- Power Swabs (powerswabs.com) ranks #6 out of 26 personal teeth whitening systems with an overall score of 3.5 out of 10.0.
- Powerswabs.com is a less popular brand, with very little brand recognition among shoppers.
- Power Swabs performs well among at-home teeth whitening brands in pricing and value – its products are less expensive when compared to competing brands.
- Powerswabs.com supports promotions and discounts for its customers, with 2 active promo codes redeemable on their website currently.
- More: Save with Power Swabs discount codes, read Powerswabs.com reviews, or research Power Swabs alternatives.
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Overall Score
3.3
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- Supersmile (supersmile.com) ranks #7 out of 26 personal teeth whitening systems with an overall score of 3.3 out of 10.0.
- Supersmile.com is a well-known brand, with solid brand recognition among customers.
- Supersmile.com supports promotions and discounts for its customers, with 3 active promo codes redeemable on their website currently.
- More: Save with Supersmile discount codes, read Supersmile.com reviews, or research Supersmile alternatives.
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Overall Score
3.3
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- GLO Science (gloscience.com) ranks #8 out of 26 personal teeth whitening systems with an overall score of 3.3 out of 10.0.
- Gloscience.com is a well-known brand, with solid brand recognition among customers.
- Gloscience.com supports promotions and discounts for its customers, with 4 active promo codes redeemable on their website currently.
- More: Save with GLO Science discount codes, read Gloscience.com reviews, or research GLO Science alternatives.
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Overall Score
3.0
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- Smile Brilliant (smilebrilliant.com) ranks #9 out of 26 personal teeth whitening systems with an overall score of 3.0 out of 10.0.
- Smilebrilliant.com is a well-known brand, with solid brand recognition among customers.
- Smile Brilliant performs well among at-home teeth whitening brands in pricing and value – its products are less expensive when compared to competing brands.
- Smilebrilliant.com supports promotions and discounts for its customers, with 41 active promo codes redeemable on their website currently.
- More: Save with Smile Brilliant discount codes, read Smilebrilliant.com reviews, or research Smile Brilliant alternatives.
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Overall Score
3.0
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- AuraGlow (myauraglow.com) ranks #10 out of 26 personal teeth whitening systems with an overall score of 3.0 out of 10.0.
- Myauraglow.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- AuraGlow performs well among at-home teeth whitening brands in pricing and value – its products are less expensive when compared to competing brands.
- More: Save with AuraGlow discount codes, read Myauraglow.com reviews, or research AuraGlow alternatives.
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Overall Score
2.5
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- Active Wow (activewow.com) ranks #11 out of 26 personal teeth whitening systems with an overall score of 2.5 out of 10.0.
- Activewow.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- Active Wow has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- Activewow.com supports promotions and discounts for its customers, with 5 active promo codes redeemable on their website currently.
- More: Save with Active Wow discount codes, read Activewow.com reviews, or research Active Wow alternatives.
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Overall Score
2.5
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- Crystal Clear Teeth Whitening (trycrystalclear.com) ranks #12 out of 26 personal teeth whitening systems with an overall score of 2.5 out of 10.0.
- Trycrystalclear.com is a less popular brand, with very little brand recognition among shoppers.
- Crystal Clear Teeth Whitening has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Crystal Clear Teeth Whitening discount codes, read Trycrystalclear.com reviews, or research Crystal Clear Teeth Whitening alternatives.
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Overall Score
2.2
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- Luster Premium White (lusterpremiumwhite.com) ranks #13 out of 26 personal teeth whitening systems with an overall score of 2.2 out of 10.0.
- Lusterpremiumwhite.com is a less popular brand, with very little brand recognition among shoppers.
- Luster Premium White has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Luster Premium White discount codes, read Lusterpremiumwhite.com reviews, or research Luster Premium White alternatives.
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Overall Score
2.1
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- Rembrandt (rembrandt.com) ranks #14 out of 26 personal teeth whitening systems with an overall score of 2.1 out of 10.0.
- Rembrandt.com is a less popular brand, with very little brand recognition among shoppers.
- Rembrandt has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Rembrandt discount codes, read Rembrandt.com reviews, or research Rembrandt alternatives.
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Overall Score
2.0
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- Opalescence (opalescence.com) ranks #15 out of 26 personal teeth whitening systems with an overall score of 2.0 out of 10.0.
- Opalescence.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- Opalescence has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Opalescence discount codes, read Opalescence.com reviews, or research Opalescence alternatives.
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Overall Score
1.9
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- IntelliWHiTE (shopintelliwhite.com) ranks #16 out of 26 personal teeth whitening systems with an overall score of 1.9 out of 10.0.
- Shopintelliwhite.com is a less popular brand, with very little brand recognition among shoppers.
- IntelliWHiTE has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with IntelliWHiTE discount codes, read Shopintelliwhite.com reviews, or research IntelliWHiTE alternatives.
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Overall Score
1.9
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- VidaSmile (vidasmile.com) ranks #17 out of 26 personal teeth whitening systems with an overall score of 1.9 out of 10.0.
- Vidasmile.com is a less popular brand, with very little brand recognition among shoppers.
- VidaSmile has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- Vidasmile.com supports promotions and discounts for its customers, with 10 active promo codes redeemable on their website currently.
- More: Save with VidaSmile discount codes, read Vidasmile.com reviews, or research VidaSmile alternatives.
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Overall Score
1.7
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- Shine Whitening (shinewhitening.com) ranks #18 out of 26 personal teeth whitening systems with an overall score of 1.7 out of 10.0.
- Shinewhitening.com is a less popular brand, with very little brand recognition among shoppers.
- Shine Whitening has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Shine Whitening discount codes, read Shinewhitening.com reviews, or research Shine Whitening alternatives.
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Overall Score
1.6
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- White With Style (whitewithstyle.com) ranks #19 out of 26 personal teeth whitening systems with an overall score of 1.6 out of 10.0.
- Whitewithstyle.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- Whitewithstyle.com supports promotions and discounts for its customers, with 58 active promo codes redeemable on their website currently.
- More: Save with White With Style discount codes, read Whitewithstyle.com reviews, or research White With Style alternatives.
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Overall Score
1.6
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- Bigger Brighter Smiles (biggerbrightersmiles.com) ranks #20 out of 26 personal teeth whitening systems with an overall score of 1.6 out of 10.0.
- Biggerbrightersmiles.com is a less popular brand, with very little brand recognition among shoppers.
- Bigger Brighter Smiles has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- Biggerbrightersmiles.com supports promotions and discounts for its customers, with 4 active promo codes redeemable on their website currently.
- More: Save with Bigger Brighter Smiles discount codes, read Biggerbrightersmiles.com reviews, or research Bigger Brighter Smiles alternatives.
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Overall Score
1.5
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- byte (byteme.com) ranks #21 out of 26 personal teeth whitening systems with an overall score of 1.5 out of 10.0.
- Byteme.com is either a small or up-and-coming brand, with relatively low brand recognition among consumers.
- More: Save with byte discount codes, read Byteme.com reviews, or research byte alternatives.
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Overall Score
1.4
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- Mr. Bright Smile (global.mrbrightsmile.com) ranks #22 out of 26 personal teeth whitening systems with an overall score of 1.4 out of 10.0.
- Global.mrbrightsmile.com is a less popular brand, with very little brand recognition among shoppers.
- Mr. Bright Smile performs well among at-home teeth whitening brands in pricing and value – its products are less expensive when compared to competing brands.
- More: Save with Mr. Bright Smile discount codes, read Global.mrbrightsmile.com reviews, or research Mr. Bright Smile alternatives.
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Overall Score
1.0
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- Starrwhite (starrwhite.com) ranks #23 out of 26 personal teeth whitening systems with an overall score of 1.0 out of 10.0.
- Starrwhite.com is a less popular brand, with very little brand recognition among shoppers.
- Starrwhite.com supports promotions and discounts for its customers, with 2 active promo codes redeemable on their website currently.
- More: Save with Starrwhite discount codes, read Starrwhite.com reviews, or research Starrwhite alternatives.
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Overall Score
1.0
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- Sweet Breath (sweetbreath.com) ranks #24 out of 26 personal teeth whitening systems with an overall score of 1.0 out of 10.0.
- Sweetbreath.com is a less popular brand, with very little brand recognition among shoppers.
- Sweet Breath has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Sweet Breath discount codes, read Sweetbreath.com reviews, or research Sweet Breath alternatives.
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Overall Score
0.7
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- Smiles 4 Ever (my4eversmile.com) ranks #25 out of 26 personal teeth whitening systems with an overall score of 0.7 out of 10.0.
- My4eversmile.com is a less popular brand, with very little brand recognition among shoppers.
- Smiles 4 Ever has an edge over competing at-home teeth whitening brands when it comes to pricing, since it is significantly less expensive than other similar brands.
- More: Save with Smiles 4 Ever discount codes, read My4eversmile.com reviews, or research Smiles 4 Ever alternatives.
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Overall Score
0.0
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- Oralgen (oralgen.com) ranks #26 out of 26 personal teeth whitening systems with an overall score of 0.0 out of 10.0.
- Oralgen.com is a less popular brand, with very little brand recognition among shoppers.
- More: Save with Oralgen discount codes, read Oralgen.com reviews, or research Oralgen alternatives.
Find the right personal teeth whitening brands for you
Sort the grid above to find the best home teeth whitening brands for your needs. See which at-home teeth whitening brand offers the best price competitiveness, whitening power, FDA approval rating, whitening session length, sensitivity protection, LED light whitening features, custom whitening tray options, whitening results, toothpaste options, braces-safe whitening options or retainer-safe whitening products.View more home teeth whitening features
- The best price competitiveness at-home teeth whitening brands >
- The best whitening power home teeth whitening systems >
- The best FDA approval rating personal teeth whitening services >
- The best whitening session length at-home teeth whitening brands >
- The best sensitivity protection at-home teeth whitening systems >
- The best LED light whitening features home teeth whitening services >
- The best custom whitening tray options personal teeth whitening brands >
- The best whitening results at-home teeth whitening systems >
- The best toothpaste options at-home teeth whitening services >
- The best braces-safe whitening options home teeth whitening brands >
- The best retainer-safe whitening products personal teeth whitening systems >
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