Learn about Google Analytics
Platform components
Developers interact and influence processing through a rich user interface, client libraries, and APIs that are organized into 4 main components: collection, configuration, processing, and reporting.
- Collection
- collects user-interaction data.
- Configuration
- allows you to manage how the data is processed.
- Processing
- processes the user-interaction data, with the configuration data.
- Reporting
- provides access to all the processed data.
Education and training
Analytics Help Center
The Google Analytics help center has articles on features and aspects of Google Analytics.
Analytics Academy & Analytics IQ
Analytics Academy is a free online learning platform that offers comprehensive training in Google Analytics and data analysis. You can also use Analytics Academy to prepare for the Google Analytics Individual Qualification (IQ) exam. Passing the Analytics IQ exam gives you an industry recognized qualification.