We’re open sourcing Heron, our real-time stream processing engine which has been powering all of Twitter’s real-time analytics for over two years.

Industry experts share their perspectives at our recent #TwitterForTech event

Twitter studied both Twitter users and non-users across five consumer electronics categories, ranging from wide adoption to early adoption, and discovered eight important new insights into technology purchase behavior as it relates to category maturity on Twitter.

Using a second control can be a tempting method of validating experiment results. We explore the statistics underlying usage of a second control, and conclude that this approach is strictly inferior to using a single large control.

We describe our experimental visual analytics approach for funnel analysis, which helps us explore how users interact with the user interfaces and gain new insights for improving user engagement with Twitter.

Some simple techniques to detect potentially biased implementations of A/B tests.

A description of Twitter’s A/B experiment evaluation pipeline and metric computation.

New conversation analytics for brands to better understand customers and audiences.

One year into our partnership with IBM, we’re seeing businesses reinvent core processes based on insights from Twitter data.

New conversation analytics for brands to better understand customers and audiences.