Testing can make the difference between success and failure for your business. Does that sound too extreme? It’s not. Here’s why: What would happen if you doubled the conversion rate at some of the key points in your sales funnel? Dramatic improvements to your profits, right? It might mean you could finally escape your cubicle, or […]
Put your hand up if you want a bigger email list. I can confidently say that no matter how many people you have on your list, you want to grow your list even more. If you have 500, you are looking to hit your first thousand. If you have 8000, your goal might be 10,000. […]
The vast majority of “Announcement Emails” suck. They’re a barren wasteland of same-old, same-old: “New items in stock!” “We’re growing our company!” “Happy Holidays!” It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut.
Subject lines are arguably the most important part of your email. Most users are aware of this, so they tend to overthink the whole process of writing it. They might end up with subjects that sound too complicated, or give up out of frustration. Writing a proper subject line doesn’t have to be a hassle, […]
I’m assuming that all those who are reading this article have not missed what’s been going on over the past week or two. But, what I can’t assume is if you’ve been swept up in the madness, or just watched on bemusedly as swarms of people in the world have started using their smartphones to […]
There’s so much to learn in online marketing. It has a lot of moving parts, with each part being complex enough to fill a life of study. Like design or copywriting. Getting traffic, converting traffic. Business models. Plus a dozen other skills. Fortunately, you don’t have to be a world-class expert to do well online. […]
For business websites, video marketing is a strong and popular tool for showcasing the company’s work or products. What better way of telling your story than with a video clip? However, every clip requires hours of planning, scene setting, filming and post production. Having invested your time and money into making your video clip, you’ve […]
WordPress is a popular option for eCommerce. With its versatility and many eCommerce plugins, it’s a strong platform for running your own online store. However, simply setting up an eCommerce site doesn’t guarantee that you’ll make money online.
A content calendar is crucial for focusing efforts, maximising resource and being effective. Here’s how to create one for your business or client. Content calendars aren’t new and they’re not complicated. So, why a post dedicated to creating one? Honestly, it’s meant to act as a catalyst. A content calendar is for:
A/B testing is a company’s Pandora box and marketers’ Holy Grail: it helps businesses understand what their customers want, it helps them generate leads, and gain social media hype, convert and, ultimately, stay ahead of the competition. With so many tools available, A/B testing can be and should be done to optimize and upgrade your […]
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