Analysis
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
David KaplanBy David Kaplan, Feb 21st
Latest News
Analysis Walmart Rolls Out The Red Carpet For Oscar Fans What retailers and brands can attract Oscar viewers? David Kaplan By David Kaplan, Feb 24th
News Thinknear’s Hillberg Exits For Bing Maps; Kohn And Fraser Named Co-Presidents Two years after Hillberg moved over from Thinknear's parent Telenav to take charge of the location ad platform, his duties will be split in two co-presidents, Brett Kohn and Brent Fraser. David Kaplan By David Kaplan, Feb 24th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from a geo-data mix up to how Campbell's is using Watson ads. Lauryn Chamberlain By Lauryn Chamberlain, Feb 24th
News Kinetic Aims To Bridge Mobile, Social, OOH With ‘Active Journeys’ 'We are closing the loop of online to offline by connecting physical spaces with digital, individual interactions," says Global CMO Liliana Caro. Lauryn Chamberlain By Lauryn Chamberlain, Feb 23rd
News Pandora Doubles Down On Hyperlocal, Micro-Moment Dynamic Audio Ads Dynamic insertion on Pandora means that a coffee shop in Oakland can adapt the same audio ad as one in New York City. David Kaplan By David Kaplan, Feb 23rd
Technology AT&T Will Debut LTE-M IoT Network By Mid 2017 It will be easier than ever to bring connected devices online — and here's what that means for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Feb 22nd
Analysis Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’ Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech. David Kaplan By David Kaplan, Feb 22nd
Analysis Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star The Michelin guide listed the wrong Le Bouche à Oreille on its map of starred restaurants. But this simple error contains an important lesson for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Feb 22nd
Analysis Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains App-based messaging triggered by location via PlaceIQ and Appboy contrbuted to a 146 percent revenue rise, says Urban Outfitters' Andrew Rauch. David Kaplan By David Kaplan, Feb 22nd
Analysis How Celebrity Engagements Impact Local Jewelry Searches Retailers can take advantage of these search term trends to drive foot traffic to their stores — if they know what to look for. Lauryn Chamberlain By Lauryn Chamberlain, Feb 21st
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stat of the day
49% of shoppers don’t mind being monitored by beacons or Wi-Fi technologies while shopping — “as long as it benefits them in some way.” - eMarketer/TimeTrade, Feb 2017
Featured News
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st

GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

As GM, Raj leads editorial and publication strategy at GeoMarketing. Raj is also the VP of Communit​y​ at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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