22 mar - comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.
Medición multiplataforma en Chile
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Digital-native Millennials embrace ‘traditional’ media outlets
4 oct - HUB Forum
HUBFORUM in Paris became in 6 years the can’t-miss appointment for the digital decision-makers. HUBFORUM will come back for its 7th edition on the 4th and the 5th of October 2016, with more than 2000 digital professionals meeting around the theme “Hack your success!".
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5 oct - Teads Video Summit
Join us for an afternoon of discussion to explore why outstream video advertising is becoming the newest (and most important) buzz-word in the online video industry. Attendees will also hear learnings from leading programmatic experts and gain new insights into viewability standards, premium video, data, and mobile.
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6 oct - Webinar: Reach & Frequency MP: Planning in a Multi-Platform world
Nearly half of Brazilians now go online using multiple platforms. Clearly this has changed the way in which we live our media lives, so it’s not a wild assertion that it should also influence the ways in which media is planned, bought and sold.
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6 oct - Let’s Talk Advertising Measurement: Going Beyond Validation to True Effectiveness
You’ve activated your audience and validated your ad delivery -- now what? With so much focus on targeting and validation in recent years, it sometimes feels we’ve shifted our attention away from what matters most: advertising effectiveness. Did my campaign improve brand awareness? Increase sales? Drive foot traffic to my store?
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