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Join the Conversation

The marketing landscape is transforming in ways brand marketers might not have thought possible just a few years ago. Our series of blogs are designed to build dialogue on the seismic changes happening in marketing, promote fresh thinking among ANA members and industry thought leaders, and facilitate industry-wide interaction. We invite you to give us your take on our ruminations.

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Bob's Vlogs

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.

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Regulatory Rumblings

Penned by Dan Jaffe, the ANA's group executive vice president of government relations, this blog focuses on advocacy initiatives and key legal/regulatory issues that threaten national advertisers' freedom of commercial speech.

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Hit the Pause Button

Nov 18, 2016 9:00am ET

On December 18, 2008, Senator Jay Rockefeller and Congressman Henry Waxman, two of the key Democrat leaders in the Senate and House, shortly after the election of Barak Obama, wrote to the Republican Chairman of the FCC calling for the Commission to not push major new i ...

Get Ready for the Tax Reform Roller Coaster

Nov 16, 2016 11:45am ET

Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.

What the Election Means for Marketers

Nov 9, 2016 11:30am ET

In a political bombshell still reverberating through Washington, Donald Trump, confounding the predictions of most of the pundits and pollsters, won a solid electoral victory. For the first time in eight years, the Republicans control the Presidency and the House and Se ...

Marketing Maestros

Written by our in-house citizen journalists, this varied blog draws on insights from the client-side marketing community, examines game-changing campaigns and industry research, provides actionable takeaways from ANA events, and more.

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Data is a "Force for Good" in Client/Agency Relationships

BY Bill Duggan, Group EVP, ANA• Nov 28, 2016 10:00am ET

Bill Duggan shares key findings from a new survey by the ANA and Decideware. 

How One Satisfying Insight Has Led to Six Years of Success for SNICKERS

BY Crystal Albanese, senior manager of conferences and committees at ANA• Nov 16, 2016 10:00am ET

#ANABrand speakers Allison Miazga-Bedrick and Susannah Keller share how the brand came upon a universal insight that led to a hugely successful campaign.

Using Data to Manage Agency Relationships — What’s Important to Marketers

BY Bill Duggan, Group EVP, ANA• Oct 31, 2016 2:00pm ET

ANA's Bill Duggan shares key findings from a new study conducted to understand how marketers use data to manage agency relationships.