When a company uses Adobe's advertising services, that company chooses how to implement and utilize Adobe’s tools to determine what type of information to have Adobe collect on its behalf and what information to send to Adobe advertising services.
The following are examples of the type of information these companies may choose to collect:
- Where you go and what you do on that company's website, apps, or social media
- Your browsing activity, including the URL of the web page you are visiting
- The URL of the page that showed the link you clicked on that brought you to that company's website
- The search you performed that led you to that company's website
- Information about your browser and device, such as device type, device identifier (as it relates to mobile and table devices), operating system, connection speed, and display settings
- Your IP address, which Adobe may use to approximate your general location
- Information you may provide on that company's website or when interacting with that company within social media, including information on order and registration forms and information tied to your profile on social media accounts
- Details relating to the types of products and services you have bought from that company
- Ad campaign success rates, such as whether you clicked on a company's ad and whether viewing or clicking on the ad led you to purchase that company's products
Examples of the type of information these companies may provide to Adobe advertising services are:
- Email addresses
- Phone numbers
- Physical addresses
- Details relating to the types of products and services you have bought from that company
The information Adobe's advertising services collect and receive on behalf of a company belongs to the company using our services, not to Adobe. Adobe uses this information only as allowed in a contract with the company to provide services to that company. Note that sometimes Adobe has permission from these companies to access and share aggregated information collected by Adobe advertising services with our customers, prospective customers, and partners in order to improve our products and services, to provide reports and market research, and to understand market trends. Aggregated information is anonymous and does not identify individuals. For example, we may publish reports that show which browsers or operating systems are used to access websites of the companies that use our advertising services.
Many Adobe advertising services, such as the services that help companies provide advertising on news articles (like banner ads) or search result pages, are not designed to collect information that identifies you personally.
However, if you either provide a company information that identifies you or interact with a company's social media sites, apps or pages, Adobe advertising services may use that information, on behalf of a company and at its direction, to provide you advertising for that company through social media or other marketing channels like email or text message.
Some companies may also buy or acquire from public sources additional non-personally identifiable information about you, such as your age and gender, and then add that additional information to the information they have instructed Adobe's advertising services to collect. Companies will often do this so they can provide you with more relevant advertising. For information on how a company uses this information, refer to that company's privacy policy (most often found on that company's website or within its mobile app).
