Marketing Research

In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.

Redefining Markets: Insights from the Global C-suite Study – The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).

In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers.

Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.

Implementing a surprise and delight strategy is an ideal way to breathe new life into multichannel loyalty marketing initiatives. To be effective, these activities should be part of a structured marketing program.

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.

Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.

This report looks at how frequently online shoppers are making purchases.

Bronto interviewed over 1000 online shoppers about their mobile shopping habits and expectations. The resulting comprehensive report is available now.

Bronto interviewed over 1000 online shoppers and gained valuable insight into their shopping basket perceptions and expectations. The resulting comprehensive report is available now.

Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!

Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.

How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.

This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.

Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.

Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?

Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.

The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.

Read Monotype’s latest white paper to learn: - User interface and technology considerations at each stage of the Product Maturity Model - How using advanced font technologies in early stages can lay the groundwork for smoother transitions and advanced product features - The difference between scalable fonts and bitmap fonts

Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.

While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.

As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Let’s take a step-by-step approach to that challenge.

Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel