Internet Marketing

The media and entertainment (M&E) industry is being disrupted not only by the massive amounts of media content being consumed, but also by the “technology evolution” of new digital media formats and iterations of TV-top and handheld devices.

Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.

This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.

This white paper explores a new interconnection-driven paradigm to help M&E companies improve media content creation, management and distribution workflow efficiencies, develop higher quality products faster, scale their global reach and give the viewing public what they want, when they want it — all at reduced costs.

Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.

When it comes to gambling, whether online or on the high street, William Hill is one of the world’s leading players. Employing nearly 16,000 people, the company has offices in the UK, USA, Australia and Gibraltar and offers betting to meet the needs of diverse customers: on the phone, online or in one of more than 2,300 licensed betting offices. William Hill has been a Diligent Boards™ client since 2013.

By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.

Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.

Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.

Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.

Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.

Learn how telemarketing places quality content in the hands of qualified decision makers in real time.

This report looks at how frequently online shoppers are making purchases.

Bronto interviewed over 1000 online shoppers about their mobile shopping habits and expectations. The resulting comprehensive report is available now.

Bronto interviewed over 1000 online shoppers and gained valuable insight into their shopping basket perceptions and expectations. The resulting comprehensive report is available now.

How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.

This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.

Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.

Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?

Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.

Read Monotype’s latest white paper to learn: - User interface and technology considerations at each stage of the Product Maturity Model - How using advanced font technologies in early stages can lay the groundwork for smoother transitions and advanced product features - The difference between scalable fonts and bitmap fonts

Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing

Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.

To jump-start their social selling efforts, many companies turn to LinkedIn Sales Navigator. This ebook explains how you can extend the value of your Sales Navigator investment. Get answers to questions like: - What are the best practices for using Sales Navigator? - Which features should my sales team use? - What are some of the shortcomings of Sales Navigator? - How do I overcome those shortcomings and create a comprehensive social selling strateg