“The ability to personalize a user experience across platforms from a mobile experience to a web app provides huge potential for our business and we’re excited to bring this to life with Algolia.”
“We’re excited that personalization will allow us to cater to learners’ interests - whether through exposure to a broad selection of learning content or precisely matching content to a very specific intent.”
Personalization is a strategy to allow businesses to customize what content a user sees based upon prior online behavior by including the user’s profile into the ranking strategy. Use a list of inputs about online behavior to influence the content that a specific user will see.
Personalization solves the issue of a “one size fits all approach.” This increases relevance by displaying content and objects a user is more likely to be interested in, increasing engagement while decreasing website bounces. This ties directly to KPI’s such as conversions, average cart size, net promoter score or increases in productivity.
Personalization enables technical teams to control how the custom strategy of content is going to be impacted to improve their user’s experience. We take a mathematical approach and utilize a coefficient for each ranking and each criteria (view, click, or conversion) which will determine its influence towards the overall score.
We want to make it easy to get your personalization strategy up and running. To do this, we make it transparent how the personalization would impact the ranking of the results, and then make it easy to configure.