Analytics & Optimization Articles

  • Online Marketer, Web Analyst, or Data Scientist?

    Tsahi Levy - February 20, 2017
    Online Marketer, Web Analyst, or Data Scientist?

    The state of the industry is changing. Quite soon, the online marketer will be a web analyst, and a data scientist too. Are you ready for the change?

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  • Reporting Search Performance in Google Data Studio

    Daniel Waisberg - February 13, 2017
    Reporting Search Performance in Google Data Studio

    This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.

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  • Keeping Track of Analytics with Measurement Plans

    Martijn Scheijbeler - February 7, 2017
    Analytics Measurement Plans

    In this article Martijn Scheijbeler, Director of Marketing at The Next Web, explains some of the lessons he learned while creating a measurement plan for one of the biggest publishers on the web.

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  • SEO Opportunities with Analytics & Google Sheets

    David Krevitt - January 18, 2017
    SEO Opportunities with Analytics & Google Sheets

    In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities.

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  • Interactive Dashboards with Data Studio & Bigquery

    Dan Chen - October 20, 2016
    Interactive Dashboards with Data Studio & Bigquery

    In this article, you will learn how to use Google's Data Studio and BigQuery to create your own dashboards, using an example created to visualize 2016 Election Cycle Donations, exploring public FEC data curated by OpenSecrets.org.

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  • Visualizing Marvel & DC Cinematic Universes - POW!

    Daniel Waisberg - October 13, 2016
    MARVEL DC Data Analysis

    As a comic book fan, Daniel Waisberg decided to look at publicly available data to understand which movies in the MARVEL and DC cinematic universes succeeded from a monetary perspectives. Hold your breath!

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  • Fixing Five Common Google Analytics Setup Mistakes

    Paul Koks - October 6, 2016
    How to Fix Five Common Google Analytics Setup Mistakes

    Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions on incomplete or inaccurate data? In this post Paul Koks discusses the most common mistakes found on Google Analytics setups and provides clear solutions for each of them.

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