The Differences that Set Acquia Apart Among WCM Leaders
For the third year running, Acquia has been positioned as a Leader by Gartner, Inc in the 2016 Magic Quadrant for Web Content Management*. The report places Acquia (the only open source provider among the Leaders) high and to the right. We’re an elite among elites, with strong momentum, or as... More
By David Aponovich Posted on Wednesday, October 26, 2016
Nasdaq using Drupal 8 for new Investor Relations websites
I wanted to share the exciting news that Nasdaq Corporate Solutions has selected Acquia and Drupal 8... More
Posted on
Wednesday, Oct 19, 2016
by Dries Buytaert
Wednesday, Oct 19, 2016
by Dries Buytaert
What to Consider When Building an Event Website
Three years ago, we launched our annual customer conference, Acquia Engage. Since the conference was founded, I have been managing the event’... More
Posted on
Thursday, Oct 27, 2016
by Katelyn Fogarty
Thursday, Oct 27, 2016
by Katelyn Fogarty
Recent Posts
Modeling ROI for Personalization: Valuing Your Digital Properties
This is part two of a four part series
In my previous post, I introduced the concept of crafting an ROI for personalizing your digital properties. Now it’s time to dive into more detail.
The first step is to understand your core business and digital customer experience as it relates to personalization. This is potentially the hardest step, so bear with me.
To measure success of implementing personalization, we need to be clear on what we’re measuring, how we’re measuring it and to... More
Posted on
Tuesday, November 8, 2016
by Lyndon Hedderly
Tuesday, November 8, 2016
by Lyndon Hedderly
A plan for media management in Drupal 8
Today, when you install Drupal 8.2, the out-of-the-box media handling is very basic. For example, you can upload and insert images in posts using a WYSIWYG editor, but there is no way to reuse files across posts, there is no built-in media manager, no support for "remote media" such as YouTube videos or tweets, etc. While all of these media features can be added using contributed modules, it is not ideal.
This was validated by my "State of Drupal 2016 survey" which 2,900 people participated in; the top two requested features for the content creator persona are richer image and media... More
Posted on
Tuesday, November 8, 2016
by Dries Buytaert
Tuesday, November 8, 2016
by Dries Buytaert
Acquia Engage 2016: Day Two
Day two of Acquia Engage opened with a bang...or rather, a laugh. Best-selling author and Silicon Valley writer Dan Lyons took the stage to discuss his experience with tech start-ups. Lyons’ presentation was equal parts funny, myth-busting and foreboding as he pulled no punches talking about trends in the tech industry.
Nestle and govCMS
After Dan Lyons’ keynote, Nestlé’s Chief Digital Operations Officer Filippo Catalano took the stage... More
Posted on
Friday, November 4, 2016
by Reena Leone
Friday, November 4, 2016
by Reena Leone
Acquia Engage 2016: Day One
Acquia Engage is back for 2016 and the first day did not disappoint. The conference opened up with a warm welcome from CMO Loren Jarrett, followed by CEO Tom Erickson and CTO Dries Buytaert giving their traditional “State of Acquia” address.
Dries and Tom’s presentation centered around the five pillars that have shaped Acquia’s product strategy over the past year: open source, open APIs, cloud, security and governance. Acquia’s fearless leaders also shared stories of customer success including the digital transformations of... More
Posted on
Thursday, November 3, 2016
by Reena Leone
Thursday, November 3, 2016
by Reena Leone
Modeling ROI for Personalizing Your Digital Properties
This is part one of a four part blog series.
Many studies extol the benefits of personalization. Gartner states “by 2018 organizations that have fully invested in in all types of personalization will outsell companies that have not by 20%”. Forrester, in their Revenue Impact Of Customer Experience, 2015... More
Posted on
Tuesday, October 25, 2016
by Lyndon Hedderly
Tuesday, October 25, 2016
by Lyndon Hedderly
What is information architecture and why it is important to your website
Website navigation is something you probably use every day but don’t think too much about. This is how you travel from page to page within a website. It is probably the most used part of your website that you spend the least amount of time evaluating, right? I used to feel the same way. A few years ago, I inherited a site navigation that seemed to be working so my team focused on growing other areas of the site. Looking into how our menu was organized was low priority. We continued to just add things to it as we needed, and over time it morphed into a big mess that was difficult for our users... More
Posted on
Thursday, October 20, 2016
by Katelyn Fogarty
Thursday, October 20, 2016
by Katelyn Fogarty
Personalization takes flight with the new Acquia Lift
Last week, we launched a new version of Acquia Lift, our personalization tool. Acquia Lift learns about your visitors' interests, preferences and context and uses that information to personalize and contextualize their experience. After more than a year of hard work, Acquia Lift has many new and powerful capabilities. In this post, I want to highlight some of the biggest improvements.
Intuitive user experience
To begin, Acquia Lift's new user interface is based on the outside-in principle. In the case of Acquia Lift, this means... More
Posted on
Monday, October 17, 2016
by Dries Buytaert
Monday, October 17, 2016
by Dries Buytaert
Learn From the Best and Steal Their Ideas at Acquia Engage
This year, I had the opportunity to take on one of the three main talk tracks for Engage 2016. With customer experience and digital evolution as the lens, we decided on Steal This Idea as the overall theme. I want these sessions to spark your creative sense of problem solving. Creativity, strategy, and technology are foundational to move you and your organization into the next wave of the digital ride. We... More
Posted on
Monday, October 17, 2016
by Melanie Poitras
Monday, October 17, 2016
by Melanie Poitras
Personalize Across Any Platform: Introducing the New Acquia Lift
Acquia is excited to announce its newest version of Acquia Lift: a single solution that harnesses the power of content distribution and customer data to deliver in context, personalized experiences across any channel or device.
With customer expectations higher than ever before, digital marketers have no choice but to implement a personalization strategy if they want to build and maintain meaningful... More
Posted on
Thursday, October 13, 2016
by Andrea Rosi
Thursday, October 13, 2016
by Andrea Rosi
Acquia Engage Awards Finalists Announced
Acquia partners and customers are setting a new precedent for exceptional digital experiences. These organizations are executing ambitious digital projects and creating experiences that inspire, entertain and inform. The Acquia Engage Awards Program serves as a unique opportunity to showcase the best examples of their work.
For this year’s competition, Acquia’s digital agency partners and customers submitted their sites and digital projects for consideration across 13 categories. Nominations that demonstrated an advanced level of visual design, functionality, integration and overall... More
Posted on
Thursday, October 13, 2016
by Sasa Zelenovic
Thursday, October 13, 2016
by Sasa Zelenovic
How Content Marketers Can Use Drupal 8 to Their Advantage
Drupal is a robust WCM platform, and can often be intimidating for those who do not have an extensive technical background. Previous versions of Drupal may have projected an air of developer exclusivity, but the release of Drupal 8 has debunked the myth that working directly with Drupal is only for the technically savvy.
The Drupal community has placed a high priority on making Drupal 8 a great out-of-the-box experience. This is especially true for content authors. Due to major authoring experience improvements in core, content marketing teams now have a seat at the Drupal table.
Improved... More
Posted on
Tuesday, October 11, 2016
by Gigi Anderson
Tuesday, October 11, 2016
by Gigi Anderson
State of Drupal presentation (September 2016)
DrupalCon Dublin marked my 28th DrupalCon and #Driesnote presentation. You can watch a recording of my keynote (starting at 23:55) or download a copy of my slides here (185.4 MB).
The first half of the presentation I provided a technical update on Drupal 8. I showcased some of the big changes in Drupal 8.2 such as the settings tray, REST API improvements,... More
Posted on
Friday, October 7, 2016
by Dries Buytaert
Friday, October 7, 2016
by Dries Buytaert
Is Drupal the right choice for my Marketing website?
When you need a website or need to seriously update your existing website, the first thing you should do is evaluate the available website platform options. For smaller sites, it is easy to start digging into pay by the month website vendors like wordpress and wix, but when you need a new business website, who should you look to? Gartner just came out with this annual Magic Quadrant for Web Content Management and the top right quadrant features leaders in the space.... More
Posted on
Thursday, October 6, 2016
by Katelyn Fogarty
Thursday, October 6, 2016
by Katelyn Fogarty
Acquia Partner Profile: OPIN Software
At Acquia, our partners are an incredible part of our success. In this series, we’ll be profiling some of our premier partners, showcasing who they are and what they do, in their own words.
We had the opportunity to sit with Chris Smith, the CEO and founder of OPIN Software, a Canadian Drupal agency that often partners with Acquia on large-scale projects within government, sports and health care.
“At the beginning, it was just two of us. My role started as a developer, with a sales person by my side. Of course, since then my role has... More
Posted on
Thursday, October 6, 2016
by Reena Leone
Thursday, October 6, 2016
by Reena Leone
Drupal's collective purpose
When I was on vacation in Italy this summer, I had no internet, which gave me a lot of time to think. Some of that time was spent reflecting on why I do what I do. I have been working on Drupal for over 15 years and on Acquia for almost 10 years. The question of what gives me meaning and purpose has changed drastically over that time.
Evolving purpose
I started Drupal because I wanted to build a website for myself and a few friends. In the early days of Drupal, I was obsessed with the code and architecture of Drupal... More
Posted on
Monday, October 3, 2016
by Dries Buytaert
Monday, October 3, 2016
by Dries Buytaert
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Blog Series
Posted on Tuesday, November 8, 2016
by Lyndon Hedderly
by Lyndon Hedderly
Posted on Tuesday, November 8, 2016
by Dries Buytaert
by Dries Buytaert
Posted on Friday, November 4, 2016
by Reena Leone
by Reena Leone
Posted on Thursday, November 3, 2016
by Reena Leone
by Reena Leone
Posted on Thursday, October 27, 2016
by Katelyn Fogarty
by Katelyn Fogarty