Inside AdMob: May 2015

New AdMob tools help you build a smarter, faster mobile app business

May 28, 2015

There are many different ways for developers to make money from mobile apps. Paid downloads have been a popular choice among developers, but with only a third of users willing to pay¹, increasingly apps are free Now, more and more developers are making money with in-app advertising and freemium models, with revenue for both growing over 70% from 2013 to 2014.²

That’s why today, at our annual I/O conference, we announced a set of tools to help you create smarter ways to monetize through segmentation, scale your business through reservations and integrate rich ad formats into apps more easily.
Smarter tools for greater success As a developer, you want to know your most valuable users and be able to create different experiences for them in your app. Recently we launched the Audience Builder tool, powered by Google Analytics, that enables you to segment users based on how they are using your app. Now we’re announcing a new smart feature in beta, that enables you to define a list of users and show ads to them, while hiding ads from the rest of your users. For example, you might show ads to casual users, but hide ads from highly-engaged users who love sharing your app with their friends on social networks. If you’d like to be considered for this beta, please sign up here.
Audience Builder Screenshot

Targeting ads to an audience in AdMob

Smarter monetization should mean earning the most revenue possible, and AdMob’s free mediation tool has helped many developers run other mobile ad networks through the AdMob platform to simplify management and improve competition. Today we announced that AdMob mediation now supports 40 mediation partners, with 15 networks added in the past year alone. We're pleased to welcome Tencent GDT as our newest mediation partner, one of the largest mobile ad networks in China.
Helping you scale your app faster Many app businesses with global reach and scale are growing very quickly in the ecosystem. These apps have dedicated sales teams who work with large advertisers to sell their inventory. Today, we announced a beta to support mobile app sales teams called AdMob Reservations. These sales teams will be able to take ad campaign bookings from advertisers they work with directly, upload ad creatives, and manage the delivery of these campaigns for free, using the AdMob platform.
Fast-growing app developers are choosing AdMob to monetize. Last week, Etermax, who created one of the world’s most popular trivia games in Trivia Crack, became one of our newest partners.
Making ad integration easier We want to bring native ads to more app developers in a scalable way and with minimum fuss, so we’re improving our ability to serve these types of ads. In the coming months, we’ll be introducing Native Ads Express, a new way to take advantage of native ads that requires no custom engineering work by you. We know there are many developers who don’t have the resource to design a custom native ad that matches their app, but still want the flexibility that native ads offer. With this feature you can simply define the style of your ad using CSS, and AdMob serves the ad adhering to your specs. You can update the ad’s appearance on the fly by adjusting the CSS, so there’s no need to change your app’s native code when you want to test a different look. We have ads from millions of advertisers that can be styled in the way you want.
We’ve already made great strides to help you integrate AdMob ads across platforms with plugins for games engines such as Unity and Cocos2d-x. Now, we’re excited to announce the integration of AdMob into Android Studio. This powerful new feature will let you quickly and easily create AdMob ad units as you build your app.
Android Studio Integration Screenshot

AdMob Ads Activity in Android Studio
At Google, we’re passionate about fostering successful app developers, and as the AdMob platform continues to grow, with over 650,000 apps, we’re continually working to give you the tools you need to build your app business, intelligently. Visit the AdMob website to get started, and put our new monetization tools to work in your apps.
Lastly, if you’re interested in driving app installs and measuring campaign performance, see the latest exciting I/O announcements from our AdWords and Google Analytics teams.

Posted by Jonathan Alferness, Vice President, Product Management
______1. eMarketer, February 2015
2. App Annie, App Annie & IDC Mobile App Advertising and Monetization Trends, March 2015

Almost time to share your feedback on AdMob

May 22, 2015

Thanks to your suggestions from our last survey, we’ve launched new features to improve our product and help you grow your earnings. These include launching in-app purchase house ad formats, allowing developers to create audience lists for re-marketing, introducing TrueView video ad interstitials and native ad formats.

Provided we have the right email address for you and you’ve opted in to ‘occasional surveys’, you could get an email giving you access to complete the full survey. Please double check that:

You’ve updated your contact details
You’ve opted into receive ‘occasional survey’ messages

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts.

We’re excited to get your feedback!

Posted by Rachel Barrett

AdMob Developer Happiness Team

Register to see Jonathan Alferness' app monetization livestream at Google I/O 2015

May 14, 2015

Design & DevelopEarn & EngageWhat’s Next Be sure to tune into our session featuring Jonathan Alferness, VP of Product Management and Global Head of Mobile Display Ads Products for Google on Thursday, May 28, 2015 at 2pm PDT . He’ll be discussing how AdMob brings the power, scale and innovation to app developers who want to monetize effectively through tools like ad mediation for higher fill rates, new formats like native ads, and Audience builder with Google Analytics for list building and targeting. In this talk, we will also be unveiling some new features that will help make things simpler for developers. Click here to register for the livestream.

Refer a friend and be eligible to win

May 4, 2015

Registering for the program is simple. Just fill out our referral form by June 30, 2015 to invite your friend. Both you and your eligible referral will have be eligible to win a round-trip flight to Google Headquarters to meet the AdMob team, an opportunity for your app to be features in the AdMob App Spotlight video series, a Nexus 6, and more!

Ready to refer? Submission deadline is June 30, 2015. Multiple referrals are welcome. Send any questions to admobreferrals@google.com.
Posted by the Google AdMob Team
*Qualified developer referrals exclude existing AdMob developers. For more details, review the full terms and conditions for the AdMob Referral Program and the Referral Program Contest, including additional details about eligibility.

Inside AdMob

New AdMob tools help you build a smarter, faster mobile app business

Almost time to share your feedback on AdMob

Register to see Jonathan Alferness' app monetization livestream at Google I/O 2015

Refer a friend and be eligible to win

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