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Joined June 2009

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  1. The average load time for a mobile site is 19 seconds. Download this toolkit to get your mobile site up to speed:

  2. Be Real-World Smart: A Beginner's Advanced Analytics Guide via .

  3. Google's Matt Lawson on : 3 questions marketers must ask to rethink measurement in a multi-screen world

  4. The top movers report will detect large changes in your account. Keep an eye on it. More reporting tips:

  5. : Brands must grasp value of metrics relative to business KPIs so they can make investments that drive growth

  6. Some of these are pretty slick. Content Marketing Inspiration: 25 Interactive Infographics via

  7. PSA: Google Forms feeds answers into Google Sheets - which can be connected to Google Data Studio :)

  8. All Google Analytics users will begin to see these changes in the next few weeks. We hope these changes improve your GA experience!

  9. 6. Goodbye to a pair of things. - Automatic Intelligence Events will be replaced by automated insights from GA Assistant - In-Page Analytics

  10. 5. An adjustable default date range You can now change the default date range that GA reports load with. Defaults are now set to 7 days.

  11. 4. A streamlined login flow. Logging in now automatically takes you to the last Google Analytics View you were previously viewing.

  12. 3. Simplified GA View switching. “Home” is now replaced by a new picker in the header, which allows you to switch views from any page.

  13. 2. Customization, all in one place. Now, all customization elements are contained in a “Customization” left-nav element.

  14. What to expect: 1. "A brand-new navigation using Google’s Material Design standards."

  15. New: Improvements coming to the Google Analytics desktop UI /via

  16. Visualize This: Google Data Studio + Google Analytics

  17. "Even a limited data set can help make valuable classifications or predictions" -James Guszcza, /via

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