Cultivu - Big improvements for small farms
CultiVu came up with the idea of making it easier for small farmers to improve productivity by managing crops and automating farming processes like fertilization and irrigation. Our team took that admirable concept and turned it into a tangible, visual tool. We provided simple, intuitive UX and UI design that blends easily into the daily lives of farmers and advisors, ensuring that not only will this helpful platform be used regularly, but that even users lacking in tech savvy will gain immediate value from it. For this initiative we provided design that is groundbreaking in the agricultural industry – a work tool that is both simple to use and pleasant to look at.
Menny Shalom Co-founder and CEO
"Working with designers is complex. Many of us sometimes sense we already know what a good design is, we get a "hunch", yet in most cases this hunch isn’t necessarily correct. This is where my joint work with Daniel Chen comes to mind. He manages to crack the unique visual challenge and isn't trying to mimic a design from elsewhere, but to create it, even from scratch. Daniel identifies my business's needs and calculates them even better than we do at times. He has that distinctive observation regarding every small detail, which is so important in such a competitive digital world. He understands the importance of a good design as an integral and crucial part in our success."
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