I’ve already shared how much I enjoyed my experience at Advertising Week, especially my learnings and validations on the data front. Now, it’s time for me to laser focus on how everything I heard talked about in...
Outbrain is responsible for content recommendations you see on thousands of online publishers, including CNN, Fox News, ESPN, and the Washington Post. These recommendations must satisfy a large variety of user interests, which ultimately require...
These days, traditional advertising channels are simply not effective at motivating audiences to take action. We already know the click-through rate on display ads are overwhelmingly low, impacting even large, blue-chip brands like Colgate. Then...
In 2016, virtual reality got real; in fact, it got $1 billion real – and the reality is projected to reach $80 billion by 2025. Agencies, brands, and publishers are placing big bets on the...
Content discovery via the Outbrain network of the world’s most premier publishers can be a highly effective way to drive new, unique, and engaged visitors to your content. However, as you consider what content to...
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