The Intercom Product for Marketing Automation

Show the people using your app how to be successful

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Use targeted, automated messages to onboard new users, announce new features, and re-engage people that slip away.

Email, in-app & push
Web, iOS & Android
Personalized & automated
Start a free trial
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Easy set-upSend unlimited messagesBuy or cancel at any time
Join thousands of businesses who use intercom to engage their customers

Onboard

Show new users how to get started

Guide every new user through the first steps in your web or mobile app.

Activate

Leave no signup behind

Automatically send email and push notifications to people who drop-off to get them back on track.

Email Push

Case study

See how Vend increased conversion by 30% and reduced churn with Intercom’s automated messages.

Read the case study →

Educate

Turn users into power users

Show users how to be successful with targeted messages triggered by time or behavior.

Automatically message people who have created a project:

But haven't shared it with a teammate yet:

and encourage them to do so:

Retain

Announce new features and releases

Broadcast big news, drive feature usage, and encourage upgrades by email or in-app.

Featured customer: MOZ

We've onboarded 40,000 customers with Intercom. Messaging through email and contextually inside the app has dramatically changed how we engage new users.

Director of Customer Success and Support

Send messages to the right users, in the right place, at the right time

Live User Data Email, In‑App, or Push Platform Targeting Delivery Windows
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Trigger messages by time or behavior

Since Intercom tracks everything about your users, it's easy to zero in on the perfect audience without the help of engineers.

Use the right channel

Send in-app messages to capture users in the moment, or re-engage those that have slipped away with email or push.

Choose where your message is seen first

Deliver messages to your iOS app, Android app, web app, or the next place a user is seen.

Send emails at the optimal time

Set the days and times of day an automated email should send, for example, only during business hours.

Design your message

Intercom’s composer enables anyone to create effective email and in-app messages that look great with speed, confidence, and ease.

Rich Message Composer Beautiful Email Templates
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Behind the scenes

We designed the composer to let you seamlessly create content-rich emails, in-app messages, and push notifications just as your customers will see them.

Colin Bentley
Product Manager, Intercom

Test and measure

Message Goals A/B Testing
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Improve message performance

Test subject lines and message content to optimize opens, clicks, and goal conversions.

Know the true impact of every message

Go beyond opens and clicks. Set and track a goal for every email and in-app message you send to measure actual results like signups, upgrades, and more.

Get insight

See Messages Sent Avoid Over-messaging Compare Performance
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Are your messages sending as expected?

Know which messages are being sent the most each day.

Are you spamming customers?

See the people you've messaged most to know if you're sending too many messages.

Are your messages performing?

Sort your messages by open and click rate to identify and improve under-performers.

Deep dive

Check out “Before you send your first message” by Ruairí Galavan for an in-depth guide on creating a messaging strategy that avoids badly timed or out of place messages that get poor engagement.

Features

Everything you need to turn new signups into active customers.

In app messages f2b762e05ebf02a16645d358773b15073aae4911a2feab4b134549be4e5ab254

In-App Messages

Messages users inside your web and mobile apps.

Email messages a27a935f0b31bb6a13aad40c3270b0d1da2409d70f3adf3f63c76da452b48f3e

Email Messages

Re-engage users with automated & one-off emails.

Push messages 111ba06c62eeb45e0abde7a8b593c9d0b4e2bba15b4186cd55d1beec006269b8

Push Messages

Send notifications to mobile users outside your app.

Audience targeting 842daf9a54ef7a01f5a041f2ec4b922fb8886816eafb76d8bfd83357a033dc71

Audience Targeting

Target the right people to message using live data.

Message composer 6f84299e98f7b0bd275e93b413fafa98a090e19ccdbe2f8c4aae3a0705e9ddc7

Message Composer

Easily create personalized email and in-app messages.

Auto messages ba0893ff3beb9fd1675861dfa89a393646e5a9aac9d56a053e2ea3ace4265112

Auto Messages

Trigger messages based on time and behavior.

Message metrics 79d0e8c9ce4bf2b4424c326fcddeeef06b4aa6e5bedad811b6ce9e988bfb9084

Metrics & Goals

Track opens and clicks, and see live goal conversions.

Custom templates 04d1f80d643bfb7f8f1b99b37847023dfde62a4b183a7ec30df88647af496747

Custom Templates

Completely control the look and feel of your emails.

A b testing 2b074aee4fbb49e0a4053d8a17fbd63f813637fe985e6a891ef00842bab7215f

A/B Testing

Test subject lines and message content.

Delivery windows 5d5cef3633d09e1e7d5f93dc7e8ef417ab7c1d6c4b49465843437b96f57568d0

Delivery Windows

Schedule emails to send only on specific days between certain hours.

Mailchimp c327a36267eaa17cc386fa2118570845d923a6baa5d83da52bb3869e493d8022

Mailchimp Importer

Get started quickly by importing your Mailchimp subscribers into Intercom.

Api integrations baf96c40d0a9d298b127dbeec92299f8278bd56b39584ff2fa983ca3ec78c94d

Apis & Integrations

Connect Intercom with other products your business uses.

Simple pricing

Pricing is based on the total number of people you track in Intercom and includes unlimited messages and teammates.

people is $ per month
Lite
Standard

See Lite / Standard feature comparison

Feature Lite Standard
Send in-app messages for contextual communications Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Send email for newsletters, announcements, and to re-engage inactive users Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Reach mobile users with push notifications Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Use live data to target specific of users Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Trigger auto messages by time or behavior Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Deliver messages to web, iOS, or Android Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Set goals for every email and in-app message Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
See results like signups, upgrades, or any user action Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5 Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Control the look of emails with custom templates Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Send email from your own domain via DKIM Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Optimize opens, clicks, and goal conversions Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Send or put messages live at a certain time Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Set the days and times automated emails should send Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Integrate with Salesforce Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Manage teammate permissions Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Unbranded Messenger Check 00b97771e93ad1d33693f65155b3c5e1dcb54ddda84a618a78bec2e9530b10a5
Try it free for 14 days
Thanks! We’ll send you an email to help you get started.
Easy set-upSend unlimited messagesBuy or cancel at any time

We replaced MailChimp with Intercom. It's the only tool we need to send targeted, effective messages to our customers.

CO-FOUNDER